Government removes ‘sexist’ coronavirus ‘stay at home’ advert featuring women ironing, homeschooling their children and doing chores after backlash while the only man relaxes on a sofa
- The poster showed one picture of a woman reclining in a man’s arms on the sofa
- It was followed by three images of women looking after children and cleaning
- Spokesman said the poster, ‘does not reflect the Government’s view on women’
The Government has withdrawn a ‘sexist’ lockdown poster following a furious backlash over its depiction of women.
The poster showed one picture of a woman reclining in a man’s arms on the sofa followed by three images of women looking after children and cleaning.
One picture showed a mother and her daughter sweeping the floor.
But it sparked outrage among campaigners, who said: ”Mums’ are not the only people juggling homes, childcare and work. This attitude sucks.’
The Government has withdrawn this ‘sexist’ lockdown poster following outrage on social media
The poster was withdrawn today amid increasing fury on social media.
It showed four images; one with a woman in a man’s arms, another of a woman ironing, a mother homeschooling her children and a woman and her daughter sweeping the floor.
Publisher Sharmaine Lovegrove tweeted: ”Mums’ are not the only people juggling homes, childcare and work. This attitude sucks and is totally Tory.
‘The assumptions on who does what in families doesn’t help, it creates more invisibility & actively justifies inequality.’
The Prime Minister’s official spokesman said: ‘It has been withdrawn and removed from the campaign.
‘I will make clear that it does not reflect the Government’s view on women which is why we have withdrawn it.’
The advert, urging people to ‘stay home’ and ‘save lives’, was originally posted on the Government’s Facebook page before it was deleted.
Asked why the advert had been approved, the spokesman declined to say who made it, but added: ‘We have provided and have produced information for the public throughout the pandemic to try and ensure we can communicate our key messages, specifically around the importance of staying at home to protect the NHS and save lives.
‘But this does not reflect our view on women and we have removed it.’