David Beckham encouraged men to be their own role model in a smouldering video for his new fragrance, Bold Instinct, revealed on Friday.
The iconic footballer, 45, looked handsome as he joined three other inspirational men who have taken bold steps in their lives, in the striking campaign video for his first fragrance since 2005’s Instinct.
Filmed in black and white, the video opens with former England captain David’s voiceover, as he says: ‘When I’m making the decision, I base it on intuition. And mostly it’s been about football and what’s best for my family.
Wow: David Beckham encouraged men to be their own role model in a smouldering video for his new fragrance, Bold Instinct, revealed on Friday
‘Not everyone really backed my choices. I just tried to make the decisions that were right for me.
Encouraging men to observe their own values in life, David continued: ‘Doing right by yourself was everything I was brought up to be. For me there is no right or wrong. There is only right by you.’
Joining David in the campaign is albino model Leo Jonah, who has carved out a successful career in the fashion industry.
He said: ‘When I made the decision to explore modelling, no-one looked like me in popular culture, I want to be that role model for the next generation.’
His values: The iconic footballer, 45, looked handsome as he joined three other inspirational men who have taken bold steps in their lives, in the striking campaign video for his first fragrance since 2005’s Instinct
Success story: Joining David in the campaign is albino model Leo Jonah, who has carved out a successful career in the fashion industry
What matters: Next is dancer Lewis Cope, who grew up in a family of 14 with eight brothers and five sisters, all with a love of boxing
Inspiration: Jamie MacDonald, who is blind, took the brave decision to leave a secure banking job to go into stand-up comedy
Next is dancer Lewis Cope, who grew up in a family of 14 with eight brothers and five sisters, all with a love of boxing.
He said: ‘I’m from a huge working class family. Most of my brothers do boxing, it was just never really for me. I wanted to dance.’
Blind comedian Jamie MacDonald completes the line-up. Jamie took the brave decision to leave a secure banking job to go into stand-up comedy against all advice and despite having lost his sight in both eyes.
Role model: Filmed in black and white, the video opens with former England captain David’s voiceover, as he says: ‘When I’m making the decision, I base it on intuition’
He added: ‘And mostly it’s been about football and what’s best for my family’ as he talked about his values
Brooding: The star shot a smouldering look towards camera during the film
Smile: Encouraging men to observe their own values in life, David continued: ‘Doing right by yourself was everything I was brought up to be. For me there is no right or wrong. There is only right by you’
In control: Photographer Jack Davison handed control to David Beckham, allowing him to call the shots on how he was photographed
He said: ‘In stand up, you’re not treated like a blind guy that’s been given a bit of a chance. When you get a room full of people laughing, that’s when you see that it was the right choice for me.
‘I’m a stand-up comedian, who used to be a banker. In comedy I use blindness as part of my skill-set as opposed to a disability.
David’s fragrance, developed in partnership with perfumer Jean-Christophe Herault, launches on September 9 and features top notes of pineapple and laurel leaves along with nutmeg, cinnamon and patchouli.
New guard: David’s fragrance, developed in partnership with perfumer Jean-Christophe Herault, launches on September 9 and features top notes of pineapple and laurel leaves
15th anniversary: Earlier this month David recreated his iconic 2005 shoot for his fragrance (pictured left), Instinct by Coty with the help of his amateur photographer son Brooklyn
Playful: He wrote: ‘Same look, few more grey hairs 15 years on. Having some fun with @BrooklynBeckham recreating this shot from 15 years ago’
Earlier this month David recreated his iconic 2005 shoot for his fragrance, Instinct by Coty.
The hunk took to Instagram on Wednesday to reveal he had tried to mimic the shot by renowned photographer Annie Leibovitz with the help of his son Brooklyn, 21.
Posting the original shot next to the imitation 15 years on, David joked he had a ‘few more grey hairs’, while his wife Victoria said it was the ‘best post I’ve ever seen’.
Poking fun: Victoria commented: ‘This is the best post I have every seen!!! It is EVERYTHING!!’
Tiff: Hitting back, David quipped: ‘Whatever @victoriabeckham better than your golden hour shot that I didn’t know u were posting’ (sic).
He’s still got it: David cut a dapper figure in a double breasted blazer and black shirt
The original photo showed the heartthrob staring moodily into the camera, with his shirt partially undone while a thunderstorm raged in the background.
He wrote: ‘Same look, few more grey hairs 15 years on. Having some fun with @BrooklynBeckham recreating this shot from 15 years ago by the legendary @annieleibovitz. #DavidBeckhamFragrances.’
Victoria commented: ‘This is the best post I have every seen!!! It is EVERYTHING!!’ Hitting back, David quipped: ‘Whatever @victoriabeckham better than your golden hour shot that I didn’t know u were posting’ (sic).
Number one supporter: Victoria told David she was a fan of the photo