Gemma Collins rakes in £100k in a day after Little Mix’s Jade Thirlwall wears her new meme hoodie – The Sun

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GEMMA Collins has made in £100k in just one day after getting an endorsement from Little Mix’s Jade Thirwall.

Showing the power of the Little Mix influence, sales for Gemma’s In The Style clothing line went through the roof after Jade was spotted wearing one of its jumpers.

Gemma Collins raked in £100k after Jade Thirwall from Little Mix wore her meme hoodieCredit: Instagram

The Towie star released the clothing line based on her classic lines – including her “claustrophobic Darren” meme.

Jade was clearly a fan and wore the jumper which says: “I’m: Single, Taken, Claustrophobic Darren” during a video interview with Capital FM radio.

Thanks to that shout out traffic to the In The Style website reached over 20,000 in a single day and helped shift over 6,000 units.

The item is priced at around £20 so they took over £100K after her support showing the power of being associated with the worlds biggest girl band.

Gemma signed the six figure deal with In The Style
Gemma signed the six figure deal with In The StyleCredit: Refer to Caption
Jade wore the CBB inspired jumper on Capital FM radio and then sales jumped
Jade wore the CBB inspired jumper on Capital FM radio and then sales jumpedCredit: Twitter
Gemma's line has become the most successful celebrity line on the website
Gemma’s line has become the most successful celebrity line on the websiteCredit: Instagram

This win makes Gemma’s collection has been in the style’s most successful celebrity collaboration to date in terms of sales within one month of launching.

The sweater worn by Jade shouts out the iconic moment in Celebrity Big Brother from 2016 when Gemma shouted at Darren Day in the bedroom when she panicked about being cooped up.

This and many more of Gemma’s infamous lines bagged herself the role of Queen of the Internet Meme.

The Sun revealed she had signed a six-figure deal with online clothing brand In The Style to design a collection based on her most famous memes.

Gemma is broadcasting her new series Diva on Lockdown from home
Gemma is broadcasting her new series Diva on Lockdown from homeCredit: Refer to Caption

They feature her most hilarious slogans from over the years that helped make her the celebrity icon she is.

It was launched during lockdown to cheer up her die-hard fans.

She’s been busy filming her new TV series Diva on Lockdown from inside her home.

Gemma felt like she was back in Big Brother as cameras were set up around her house when filming was cancelled due to the coronvirus crisis.

Little Mix is the biggest girl group in the world
Little Mix is the biggest girl group in the worldCredit: Getty – Contributor

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Meanwhile Jade has been keeping herself busy since it was revealed Little Mix’s UK summer tour has been cancelled.

She’s been singing at home, making hilarious TikTok videos and baking a “penis pie”.

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