Souvenir firm selling £75 bottles of ‘Cornish AIR’ is accused of false marketing after it emerged the ‘fresh coastal’ breeze was captured in DEVON Coast Capture Air sells bottles of sea air from locations around the UK The firm claims air was bottled at Hartland Point, which is close to Devon The blunder has sparked … Read more
Souvenir firm selling £75 bottles of ‘Cornish AIR’ is accused of false marketing after it emerged the ‘fresh coastal’ breeze was captured in DEVON Coast Capture Air sells bottles of sea air from locations around the UK The firm claims air was bottled at Hartland Point, which is close to Devon The blunder has sparked … Read more
Brands that advertise on trusted news websites don’t suffer damage by appearing on negative or violent articles, research shows Negative news articles on trusted sites do not harm advertisers, study says Content around ads doesn’t matter if in trusted environments, claims Reach Publishers’ digital revenues hit by ad restrictions next to Covid content last year … Read more
Ready for Anything? Parachute Regiment is furious as Royal Marines swipe official motto for use in a marketing campaign ‘Ready for Anything’ has appeared beneath the Paras’ winged crest since WWII The Marines launched an online campaign with the same words last week An Ministry of Defence spokesman said ‘a healthy rivalry is only to be expected’ … Read more
Is this Carlin’s new girlfriend? Bachelorette star Sterritt enjoys romantic picnic with marketing guru Emily Bradwell after confirming he’s ‘casually seeing someone’ following split with Angie Kent By Caleb Taylor For Daily Mail Australia Published: 00:25 GMT, 10 December 2020 | Updated: 00:35 GMT, 10 December 2020 He revealed he was seeing someone new earlier … Read more
Next’s marketing director becomes latest in a string of executives to sell a stake in the retailer By Daily Mail City & Finance Reporter Published: 22:01 GMT, 17 November 2020 | Updated: 23:25 GMT, 17 November 2020 Next executives are dumping their stock in the retailer Next’s marketing director has become the latest executive to … Read more
The ‘buy now, pay later’ service Klarna is to be investigated by the UK’s data protection watchdog after it sent out marketing emails to people who had never even used it before. The Information Commissioners’ Office said it was ‘making enquiries’ into the £8.22billion Swedish firm with 8.6million UK customers after receiving more than 90 … Read more
The estate agents may look like they’ve just stepped off the Victoria’s Secret catwalk and the money involved is enough to make your head spin. In fact, some people think all of Selling Sunset is fake. But the Netflix reality TV series has definitely captured people’s imagination — and there are certainly some things to learn … Read more
Has the winner of The Bachelor already been revealed? Marketing consultant tipped to win Locky Gilbert’s heart – ahead of the show’s premiere By Mary Mrad For Daily Mail Australia Published: 09:13 BST, 12 August 2020 | Updated: 09:13 BST, 12 August 2020 Locklan ‘Locky’ Gilbert is set to begin his search for love on … Read more
BUSINESS THE CATALYST by Jonah Berger (Simon & Schuster £14.99, 288pp) You know those books you see piled up in WH Smith in mainline railway stations aimed at businessmen travelling to important meetings in Kettering or Daventry? Well, I’ve finally read one, and a very strange beast it is. Jonah Berger is a marketing professor … Read more