How do eBay check for counterfeit sneakers at its new Authenticity Guarantee centre?

Ebay has opened its first authentication centre in Britain which focuses on high value shoes with the aim of stamping out on any counterfeits.    The online marketplace launched the centre in response to the surge in demand it saw last year with a pair of trainers selling every nine seconds. Through its latest programme, Authenticity … Read more

Gucci pokes fun at counterfeit culture with range emblazoned with the words ‘Fake’ and ‘Not’

Gucci’s gone gaga! Italian designer unveils bizarre collection emblazoned with the words ‘Fake’ and ‘Not’ to poke fun at counterfeit goods – including a £1,460 backpack and a £690 jumper Gucci is selling a 14-item collection emblazoned with the words ‘Fake’ and ‘Not’ The Italian fashion house’s range includes jackets, jumpers, shoes and bags  A backpack … Read more

Amazo launches Counterfeit Crimes Unit in a bid to stop bootleggers from hawking knockoffs

Amazon launches a new Counterfeit Crimes Unit in a bid to stop bootleggers from hawking knockoffs on its platform Amazon’s Counterfeit Crimes Unit will fight the sale of bootleg products It consists of lawyers, data scientists, and investigators The division will focus on civil lawsuits and helping law enforcement as well as conducting its own … Read more

New smart bottle caps will detect counterfeit wine by giving bottles a ‘digital birth certificate’

New smart bottle caps will help detect counterfeit wine by giving each bottle a ‘digital birth certificate’ that shoppers can check with a smartphone app A new smart bottle cap will help wine buyers identify counterfeit vintages The cap uses NFC and RFID chips to store a ‘digital birth certificate’ Buyers can check the certificate … Read more

New law would hold Amazon and eBay liable for counterfeit items sold by third-party retailers

New bill would hold Amazon and eBay liable for counterfeit items sold by third-party retailers, with a special focus on items that threaten public safety, including baby formula, batteries, car seats, and makeup A new bill introduced in the US House aims to combat counterfeit products The bill, called The Shop Safe Act of 2020, … Read more