Married At First Sight lost NO advertisers this year despite complaints

Despite featuring one of the most controversial couples in the history of the show, this year’s season of Married At First Sight lost no advertisers for Channel Nine, reports Mumbrella. There were no financial consequences for the network even though Bryce Ruthven and Melissa Rawson’s divisive relationship attracted hundreds of negative headlines and prompted a Change.org petition calling … Read more

Lawsuit claims employee said Facebook misled advertisers with data

Facebook is accused of misleading advertisers with inflated and ‘wrong’ figures about how many users adverts reach Facebook has been fighting a lawsuit over claims it overstated advertisers’ reach Employees warned about ‘revenue we should never have made’, filings show ‘Potential reach metric’ informs advertisers of their potential online audience Bosses allegedly chose not to … Read more

Facebook accused of misleading advertisers with inflated and ‘wrong’ figures

Facebook is accused of misleading advertisers with inflated and ‘wrong’ figures about how many users adverts reach Facebook has been fighting a lawsuit over claims it overstated advertisers’ reach Employees warned about ‘revenue we should never have made’, filings show ‘Potential reach metric’ informs advertisers of their potential online audience Bosses allegedly chose not to … Read more

Marketing next to negative stories is safe for advertisers, study says

Brands that advertise on trusted news websites don’t suffer damage by appearing on negative or violent articles, research shows Negative news articles on trusted sites do not harm advertisers, study says Content around ads doesn’t matter if in trusted environments, claims Reach Publishers’ digital revenues hit by ad restrictions next to Covid content last year … Read more

Twitter security lapse exposed advertisers’ billing information

Twitter says security lapse exposed some advertising partners’ billing information including partial credit card numbers The security lapse affected Twitter business partners Billing information was being stored in browser caches That data includes partial credit card numbers, emails, and more It’s unclear how many partners were affected by the lapse  By James Pero For Dailymail.com … Read more