ITV has ‘agreed a plan to up Holly Willoughby’s salary’ amid legal row with old management

‘They can ill-afford to lose her’: ITV has ‘agreed a last-resort plan to up Holly Willoughby’s salary’ amid legal row with her old management

ITV is reportedly considering ‘upping’ Holly Willoughby’s salary if the This Morning presenter’s legal fight with her old agents ‘reaches crisis level’.

Holly, 40, hired lawyers to take action against the YMU Group after they demanded a percentage of her future earnings, it was reported in February.

Network bosses now fear Holly will walk away from her This Morning role if she is forced to pay YMU the estimated 15% sunset provisions they are asking for.

Pay rise: ITV is reportedly considering ‘upping’ 40-year-old Holly Willoughby’s salary if the This Morning presenter’s legal fight with her old agents ‘reaches crisis level’

A source told The Sun: ‘Holly’s YMU row sparked some serious worries at ITV as they know how adamant she is that she shouldn’t have to pay them.

‘They are hoping the situation can be amicably resolved. But they have agreed a last-resort plan to up her salary if it was to reach crisis level and they can ill-afford to lose her.’

The paper added: ‘They have not yet had a conversation with Holly about this and she’d never dream of asking for a raise.’

MailOnline has reached out to ITV and Holly’s representatives for comment. 

Sunset provisions are commissions collected by agents from a star who is no longer on their roster, meaning YMU could get a cut from her appearances on Dancing On Ice and This Morning going forward.

Legal battle: Holly hired lawyers to take action against the YMU Group after they demanded a percentage of her future earnings, it was reported in February

Legal battle: Holly hired lawyers to take action against the YMU Group after they demanded a percentage of her future earnings, it was reported in February

Holly formed her own all-female agency called Roxy last year – and is now managing herself.

She is said to be willing to pay YMU commissions on jobs arranged while she was with them, but not if those contracts are renewed, The Sun reports.

The mother-of-three has been told she could be forced to pay YMU some £10,000 should their bid be successful.

The presenter has hired a team of lawyers – who she met in February – to ensure that does not happen.

A source told The Sun: ‘No one wanted this to go legal but Holly won’t simply give away her hard-fought millions without a fight.’

They added: ‘This is a sad finale to what was once a hugely successful partnership.’

YMU currently represent celebrities including Willoughby’s This Morning co-star Phillip Schofield.

‘But YMU seem unhappy she’s set up on her own and feel entitled to maximise a sunset provision to claim commission on the renewal of contracts.’

It was reported that Willoughby left YMU back in August.

She was said to have made plans to manage herself within an all-female team once she left the agency – who she was with for 13 years.

Gearing up: Holly is gearing up for a legal fight with her old agents in a row that could cost £10million, insiders claim

Gearing up: Holly is gearing up for a legal fight with her old agents in a row that could cost £10million, insiders claim