GMB’s Ben Shephard red-faced after he says ‘nipples’ when talking about Susanna Reid’s dress

‘They are very easily confused!’: GMB’s Ben Shephard left red-faced after he accidentally says ‘nipples’ instead of ‘nostrils’ when talking about Susanna Reid’s dress

Ben Shephard suffered an awkward gaffe on Good Morning Britain on Wednesday, after he accidentally said ‘nipples’ instead of ‘nostrils’. 

The presenter, 46, was left red-faced when he made the ‘Freudian slip’ after his face was projected onto his co-host Susanna Reid’s dress. 

The blunder happened when the pair discussed how the crew had been messing around with projecting things onto her dress while the local news aired.

Whoops: Ben Shephard suffered an awkward gaffe on Good Morning Britain on Wednesday, after he accidentally said ‘nipples’ instead of ‘nostrils’

The presenter, 50, said: ‘The trouble is when you work in television, things can be projected onto green.’

To which Ben replied: ‘It’s called chroma key. Susanna is wrapped in the warmth of a Ben blanket,’ with the crew projecting multiple images of the GMB star onto her dress. 

While Susanna joked she quite liked the design, Ben blurted out: ‘My nipples are…’.

Oh dear: The presenter, 46, was left red-faced when he made the 'Freudian slip' after his face was projected onto his co-host Susanna Reid's dress

Oh dear: The presenter, 46, was left red-faced when he made the ‘Freudian slip’ after his face was projected onto his co-host Susanna Reid’s dress

Funny: The blunder happened when the pair discussed how the crew had been messing around with projecting things onto her dress while the local news aired

Funny: The blunder happened when the pair discussed how the crew had been messing around with projecting things onto her dress while the local news aired

Oh no! While Susanna joked she quite liked the design, Ben blurted out: 'My nipples are...'.

Oh no! While Susanna joked she quite liked the design, Ben blurted out: ‘My nipples are…’.

After a moment’s pause, a stunned Susanna said: ‘What?’, while Dr Hilary said: ‘There’s some anatomy revision going on this morning. Think it’s called a Freudian slip.’ 

Susanna joked: ‘Did your inner thoughts come out on national television to millions?’ as Ranvir Singh cried with laughter.

A horrified Ben replied: ‘Nostrils. They are very easily confused.’  

Freudian slip: After a moment's pause, a stunned Susanna said: 'What?', while Dr Hilary said: 'There's some anatomy revision going on this morning'

Freudian slip: After a moment’s pause, a stunned Susanna said: ‘What?’, while Dr Hilary said: ‘There’s some anatomy revision going on this morning’

Hilarious: Following the awkward blunder, dozens of viewers took to Twitter. One wrote: 'Nipples lol made me laugh and we all need laughs x'

Hilarious: Following the awkward blunder, dozens of viewers took to Twitter. One wrote: ‘Nipples lol made me laugh and we all need laughs x’

And while Susanna said ‘nobody’s thinking about nostrils anymore’, Ben pleaded for help from Dr Hilary and asked him ‘don’t throw me under the bus’.

To which the doctor replied: ‘Can’t help you Ben’.

Following the awkward blunder, dozens of viewers took to Twitter.  

Awkward gaffe: Susanna joked: 'Did your inner thoughts come out on national television to millions?' as Ranvir Singh cried with laughter

Awkward gaffe: Susanna joked: ‘Did your inner thoughts come out on national television to millions?’ as Ranvir Singh cried with laughter

One wrote: ‘Nipples lol made me laugh and we all need laughs x’, while another added: ‘Gratuitous close up of Susannah’s boobs and then Ben talks about nipples! Not even Freudian!’

‘I meant nostrils, not nipples! wonderful! we are still giggling,’ a third chimed.

‘Can you see the moment when @benshephard wanted the ground to swallow him up on @GMB #Nipplegate,’ typed another viewer. 

‘The moment @benshephard confused his nostrils with his nipples,’ wrote another. 

Help! While Susanna said 'nobody's thinking about nostrils anymore', Ben pleaded for help from Dr Hilary and asked him 'don't throw me under the bus'

Help! While Susanna said ‘nobody’s thinking about nostrils anymore’, Ben pleaded for help from Dr Hilary and asked him ‘don’t throw me under the bus’