Easter egg favourites hit by 10% shrinkflation: Popular chocolates are falling in size but not in price
- Experts say ‘shrinkflation’ driven by more demand for cocoa and reduced yields
- Fear in the future that quality may drop as confectioners forced to tweak recipes
- Cadbury’s big Crunchie and Creme Egg Easter Eggs fallen 10 per cent in weight
Some of the nation’s favourite Easter eggs have been hit by ‘shrinkflation’, with the sizes falling, but not the price.
Experts say the phenomenon is being driven by soaring demand for cocoa alongside reduced yields because of climate change.
They fear in future that quality may drop as confectioners are forced to tweak ingredients to cope.
Leading chocolate taster Angus Kennedy predicts an Easter egg boom this year, but warned: ‘People are getting less chocolate in their Easter eggs because they are making the portion sizes smaller.’
Some of the nation’s favourite Easter eggs have been hit by ‘shrinkflation’, with the sizes falling, but not the price. Pictured: Stock image
Cadbury’s large Crunchie and Creme Egg Easter eggs have dropped in weight by almost 10 per cent – from 258g in 2019 to 233g this year and its Heroes egg has shrunk by 7 per cent from 254g to 236g.
The price of all has stayed the same at £6 per egg.
One eagle-eyed shoppers tweeted: ‘Do you know what really could have lifted the country’s spirits during this lockdown? If they made the Easter eggs the size, price and quality they were ten years ago.’
Cadbury said: ‘Our priority is to keep our beloved brands as affordable as we can.’
Cadbury’s large Crunchie and Creme Egg Easter eggs have dropped in weight by almost 10 per cent – from 258g in 2019 to 233g this year