First images from inside Downing Street’s new White House-style press briefing room

Downing Street’s new White House-style press briefing room has been slammed for looking like a setting for ‘dictator-like political broadcasts’ after a £2.6 million renovation.  

The construction of the room within No 9 Downing Street began last year when the government announced plans to hold televised briefings.  

Earlier this month, it was revealed that the government spent £2.6 million on renovations to make the room ready for the briefings, which will be fronted by fronted by former journalist Allegra Stratton.

Now, photos have revealed the result of the work including a plush new studio and seating for reporters. In a nod to the White House, a podium is at the head of the room complete with an official Downing Street lectern in front of four Union Jack flags.

However, the images of the new briefing room have been ridiculed online with some users questioning the liberal use of Tory blue and dubbing it a ‘dictator’s podium’.  

Others slammed the design, describing it as a waste of money and looking ‘a bit cheap’. 

Downing Street’s new White-House style media briefing room created with £2.6 million of taxpayer’s money has been revealed

In a nod to the White House, a podium is at the head of the room complete with an official Downing Street lectern in front of four Union Jack flags

In a nod to the White House, a podium is at the head of the room complete with an official Downing Street lectern in front of four Union Jack flags

Earlier this month, it was revealed that the government spent £2.6 million on renovations to make the room ready for the briefings, which will be fronted by fronted by former journalist Allegra Stratton

Earlier this month, it was revealed that the government spent £2.6 million on renovations to make the room ready for the briefings, which will be fronted by fronted by former journalist Allegra Stratton

Labour Shadow Chancellor, Rachel Reeves said: ‘Given how much money Boris Johnson has thrown at his latest vanity project, we were expecting something a bit more impressive.’  

The televised briefings were said to be the brainchild of Boris Johnson’s former adviser Lee Cain and are expected to be vehicles for the Conservative government to report on its policies. 

They are expected to run in a similar way to White House press briefings with Ms Stratton answering questions on behalf of the Prime Minister and government. 

As a politically-appointed special adviser, rather than an impartial civil servant, she will be able to take aim at opponents as well as defend the Government’s actions. 

Critics slammed the design on social media after the photos were revealed. 

One wrote: ‘Dictators Podium. Why is it blue. Is it going to be a Trump like party political broadcast room?’

Another said: ‘The blue is disturbing here. It subliminally says U.K. state = the Tory party. Whereas until now, elections, the apparatus of state, its laws, traditions, and erm, accountability mechanisms and standards were the framework within which parties operated.’

While a third said: ‘Looks a bit cheap doesn’t it?’

The new briefing room seems to have been inspired by the White House. White House Press Secretary Jen Psaki speaks during the daily press briefing on March 15

The new briefing room seems to have been inspired by the White House. White House Press Secretary Jen Psaki speaks during the daily press briefing on March 15

Much of the equipment used in the briefing room was installed by a Russian-owned company with links to state broadcaster Russia Today

Much of the equipment used in the briefing room was installed by a Russian-owned company with links to state broadcaster Russia Today

Firm Megahertz was hired to install microphones, control desks, cameras and computers. Megahertz is owned by Okno-TV, a Moscow-based company that works closely with state controlled broadcaster Russia Today

Firm Megahertz was hired to install microphones, control desks, cameras and computers. Megahertz is owned by Okno-TV, a Moscow-based company that works closely with state controlled broadcaster Russia Today

In response to a Freedom of Information request earlier this month, the Cabinet Office issued a breakdown of the costs of the renovations totalling £2,607,767.67, largely excluding VAT

In response to a Freedom of Information request earlier this month, the Cabinet Office issued a breakdown of the costs of the renovations totalling £2,607,767.67, largely excluding VAT

It was also revealed that much of the equipment used in the briefing room was installed by a Russian-owned company with links to state broadcaster Russia Today. 

Firm Megahertz was hired to install microphones, control desks, cameras and computers.

Megahertz is owned by Okno-TV, a Moscow-based company that works closely with state controlled broadcaster Russia Today.   

Ms Reeves added: ‘This raises serious questions on who is getting rushed-through government contracts.

‘And that’s before we even get to why our nurses are getting a pay cut while the government spends millions on a media briefing room.

‘The fact the government seems to have simply brushed this off with no further transparency or assurances on how they’re spending British taxpayer money is deeply concerning.’ 

A source told ITV News: ‘A Russian-owned firm has been installing all of the communications equipment in Number 10.

‘Questions need to be asked, the company does big installations for a number of organisations – but this is government. 

The Prime Minister’s spokesperson, Allegra Stratton said: ‘All the correct processes have been followed, there are no concerns for our team.’ 

The televised briefings were said to be the brainchild of Boris Johnson's former adviser Lee Cain and are expected to be vehicles for the Conservative government to report on its policies

The televised briefings were said to be the brainchild of Boris Johnson’s former adviser Lee Cain and are expected to be vehicles for the Conservative government to report on its policies

They are expected to run in a similar way to White House press briefings with Ms Stratton answering questions on behalf of the Prime Minister and government

In response to a Freedom of Information request earlier this month, the Cabinet Office issued a breakdown of the costs of the renovations totalling £2,607,767.67, largely excluding VAT.

It said the funds had been spent to allow daily broadcasting by news organisations within the Grade-I listed building.

‘This will necessarily require one-off capital works, including audio-visual equipment, internet infrastructure, electrical works and lighting,’ the response said.

‘This spending is in the public interest as the new broadcasting of lobby briefings will increase public accountability and transparency about the work of this Government now and in the future. 

‘Such spending on maintenance and technical facilities reflects that 9 Downing Street (the Privy Council Office) is a Grade I listed building.’  

An advert said the salary for the press secretary role would be based on experience, but reports suggested the taxpayer-funded post would pay around £100,000 a year.

The FoI response, which was delayed by several weeks as officials decided whether the disclosure was in the public interest, included £1,848,695.12 for the ‘main works’.

Other costs included £198,023.75 on ‘long lead items’, and £33,394.63 on broadband equipment.

The launch of the televised briefings had been anticipated as early as the autumn, but in January No 10 said they were being delayed as ministers planned to hold regular press conferences during the lockdown.

Lobby correspondents, the political reporters based in Parliament, currently have daily briefings with the Prime Minister’s official spokesman, or his deputy. Both are civil servants.

But under proposals set out in July, an afternoon session will be filmed at 9 Downing Street and will be led by Ms Stratton.