Smarties launches new milk, white and orange chocolate sharing blocks for £1 – and they come in recyclable paper packaging
- The new Nestle chocolate bars are available across the UK and cost just £1
- Each 90g product comes in a paper sleeve that’s 100 per cent recyclable
- Available in milk and white chocolate featuring mini Smarties and in orange
Smarties has launched three new sharing blocks – and fans are already going wild for the mouth-watering treats.
The new Nestle chocolate bars are available across the UK in milk chocolate and white chocolate featuring mini Smarties and in orange flavoured chocolate featuring only orange mini Smarties.
Each 90g product comes in a paper sleeve that’s 100 per cent recyclable, so eager customers – who have already branded the treats ‘amazing’ online – can now help the environment whilst enjoying the sweets.
Milk and orange Smarties blocks will be available at major retailers and convenience stores, while white chocolate Smarties block will be sold exclusively in ASDA for £1.
Smarties has launched three new sharing blocks (pictured) – and fans are already going wild for the mouth-watering treats
Each 90g product comes in a paper sleeve that’s 100 per cent recyclable, so eager customers – who have already branded the treats ‘amazing’ online (above) – can now help the environment whilst enjoying the sweets
The Smarties blocks are being relaunched with a brand new, playful mould and three delicious flavours, after the milk chocolate version was made available a few years back.
Available in milk chocolate and white chocolate featuring mini Smarties and in orange flavoured chocolate featuring orange mini Smarties, the blocks are already stocked in stores across the UK.
Fans of the chocolate brand were eager to share their excitement online with one writing: ‘The orange one looks the best,’ while a second added: ‘Love the packaging. Can’t wait to try them.’
A third impressed social media user wrote on Instagram: ‘They all look amazing, but we’re especially excited to try the white one.’
Reaction: Fans of the chocolate brand (above) were eager to share their excitement online
The announcement comes after it was revealed Nestle has committed to replacing 250 million plastic Smarties packs with recyclable paper packaging.
Smarties will be the ‘first global confectionery brand’ to make such a switch for all its products worldwide, according to the firm.
Around a quarter of a billion plastic packets are sold annually, making up 90 per cent of the entire Smarties range.
The new designs, which will be in the UK and Ireland by April, include sharing bags, multi packs and giant hexatubes made from coated paper, paper labels or carton board, produced from ‘sustainably sourced and recyclable material’.
Alberto Pisanello, Brand Manager for Smarties said: ‘From paper multipacks to sharing bags, we’re delighted to be rolling out this innovative packaging across our Smarties range.
The new Nestle chocolate bars (pictured) are available across the UK in milk chocolate and white chocolate featuring mini Smarties and in orange flavoured chocolate featuring only orange mini Smarties
‘We’re also excited to introduce our revamped range of paper-wrapped Smarties blocks. Featuring mini Smarties enveloped in delicious smooth milk, white or orange-flavoured chocolate, it’s Smarties reimagined!’
Louise Barrett, head of the Nestle Confectionery Product Technology Centre in York, said: ‘Developing safe and convenient paper-based solutions for Smarties has required the pioneering of new materials and testing by Nestle packaging experts at our research and development centre for confectionery in York and at the Swiss-based Institute of Packaging Sciences.
‘We adapted our existing manufacturing lines to allow for the careful handling that is required for paper, while also ensuring recyclability across all new formats.’
It comes amid Nestle’s wider pledge to make 100 per cent of its packaging of all brands recyclable or reusable by 2025.
The firm has also committed to help tackle climate change by planting hundreds of millions of trees within the next 10 years and increasing the number of ‘carbon neutral’ brands.