World War Shoe! David Beckham set to produce documentary series following the famous feud between brothers who founded Adidas and Puma
David Beckham is stepping behind the camera as he will reportedly produce a new documentary on the legendary feud between Adidas and Puma.
The former footballer, 45, through his production company Studio 99, has teamed up with Boat Rocker Studios, Unscripted and its company Matador Content to produce World War Shoe.
According to Deadline, the three-part miniseries will document the decades-long feud between the Dassler brothers Adi and Rudi, who started the rival companies in their small German town.
Project: David Beckham is stepping behind the camera as he will reportedly produce a new documentary on the legendary feud between Adidas and Puma
Adi founded Adidas while Rudi founded Puma, with the brothers feuding for over 40 years and ultimately never reconciling.
The rivalry between the brothers resulted in a culture of animosity between employees of Adidas and Puma and it also divided their hometown.
The publication reports that the documentary will follow the athletes, legal battles, and ‘secret details’ of the rivalry.
The series will be directed by Philip Boatswain and Lisa Vangellow will serve as a producer.
Feud: The three-part miniseries will document the decades-long feud between the Dassler brothers Adi and Rudi, who started the rival companies in their small German town
‘We’re excited to work with David, Philip, Lisa, and everyone at Studio 99 to bring the incredible story of the brothers behind two of the biggest brands in the world to the screen,’ said Matador Content’s Jay Peterson and Todd Lubin.
‘We promise you’ll never look at your sneakers the same way again.’
It comes after David and his wife Victoria, 46, have been reaping the rewards of their empire as a new company filing reveals they paid themselves £14.5million in dividends.
In the year before the coronavirus pandemic hit, it appears the couple enjoyed a bumper 12 months following success in both of their companies.
Companies: Adi founded Adidas while Rudi founded Puma, with the brothers feuding for over 40 years and ultimately never reconciling
The couple relaxed the purse strings and took an increase of £3.4million in dividends from David’s company compared to 2018.
David’s global brand management company DBVL is now is fully independent following the buyout of XIX Entertainment’s 33 per cent stake in 2019.
The company, which supports the David Beckham brand, enjoyed a revenue increase of £600,000 to £16.2million for the year thanks to licensing and brand partnerships.
Throughout the year David’s brand launched DB Eyewear and production company Studio 99, as well as the build-up to the launch of Inter Miami CF.
The father-of-four shares Brooklyn, 21, Romeo, 18, Cruz, 15, and Harper, nine, with wife Victoria.
The family jetted to the US by private jet to see in the New Year in Miami with son Brooklyn’s fiancée Nicola Peltz.
Success: It comes after David and his wife Victoria, 46, have been reaping the rewards of their empire as a new company filing reveals they paid themselves £14.5million in dividends