Hailey Bieber’s notoriously flawless complexion led her to becoming the face of clean beauty brand BareMinerals in 2018.
And the 24-year-old model proved that beauty runs in the family as she posed alongside her mother Kennya Baldwin, 53, for BareMinerals’ latest AGELESS campaign.
‘How beautiful is my MOM? Campaign for the new @bareMinerals AGELESS plant-based retinol skincare,’ gushed Bieber, who shared one stunning photoshoot snap to Instagram on Tuesday.
Ageless: Hailey Bieber proved that beauty runs in the family as she posed alongside her mother Kennya Baldwin, 53, for BareMinerals’ AGELESS campaign
In the shot, Hailey and Kennya posed nose-to-nose with sweet smirks on their face.
The wife of Justin Bieber looked effortlessly gorgeous in a muted green top, while sporting a face of minimal makeup.
Her lengthy golden hair was parted down the middle and flowed down her back and chest in loose, voluminous tendrils.
Kennya, who shares Hailey with husband of 30 years Stephen Baldwin, looked radiant in a silk button up blouse and her pale blonde hair parted to one side.
Radiant: ‘How beautiful is my MOM? Campaign for the new @bareMinerals AGELESS plant-based retinol skincare,’ gushed Bieber, who shared one stunning photoshoot snap to Instagram on Tuesday
Effortless: The wife of Justin Bieber looked effortlessly gorgeous in a muted green top, while sporting a face of minimal makeup
Bieber noted in her caption that her and her mother have both been ‘using’ the brand’s latest retinol-based skincare line and that they are ‘loving that it’s gentle but so good.’
Although Hailey did not share it with her 32.6million followers, the official Instagram page for BareMinerals uploaded a short AGELESS ad, featuring the mother-daughter duo.
Kennya and Hailey can be seen applying the ‘as effective as retinol’ serum to their faces, alongside model Riley Montana and her mother.
How-to: Although Hailey did not share it with her 32.6million followers, the official Instagram page for BareMinerals uploaded a short AGELESS ad, featuring the mother-daughter duo
Model behavior: Kennya and Hailey can be seen applying the ‘as effective as retinol’ serum to their faces, alongside model Riley Montana and her mother
To close out the information-packed advertisement, Kennya plants a kiss on Hailey’s serum covered cheek, before letting out a sweet giggle.
Hailey recently mentioned her love for the BareMinerals Ageless Phyto-Retinol Face Cream (available March 10) during an appearance on the Women’s Health Going for Goal podcast.
‘I’m pretty consistent with my daytime and night-time routine, which is a double cleanse – first an oil-based cleanser, and then a gentle foaming [cleanser]; a serum or two, depending on if I want to layer more things, a moisturiser,’ explained the star as she dished about her skincare regimen.
‘And I always wear SPF every single day. I think if I had understood even younger than 24 that SPF was so important, I probably would have done it sooner. But I think I’ll be happy that I even started in my 20s.’
Opening up: Hailey recently mentioned her love for the BareMinerals Ageless Phyto-Retinol Face Cream (available March 10) during an appearance on the Women’s Health Going for Goal podcast; Hailey pictured
The Tommy Hilfiger model also opened up about her fitness routine, noting that her body is always in the ‘best shape’ when she does Pilates.
‘Exercise is another thing that keeps my mind … and my body really healthy,’ stressed Bieber, who boasts a 24 inch waist.
‘I really like Pilates and boxing for cardio. And I’ll do a couple of sessions a week in the gym, weight training and cardio.
‘I used to be a ballet dancer so Pilates for me gets my body personally in the best shape because it’s very elongating,’ added the Vogue cover girl.
Fitness: The Tommy Hilfiger model also opened up about her fitness routine, noting that her body is always in the ‘best shape’ when she does Pilates; Hailey pictured in January