‘Boys can like pink’: Emma Willis shares positive message with her fans

Emma Willis has insisted that ‘boys can like pink’ in a post she shared on social media on Wednesday.

The TV presenter, 44, took to her Instagram Stories and posted the message after previously revealing her son Ace’s fondness for pink.

Emma reposted the image from the My Boy Can project, which aims to ‘support our sons towards a positive male gender’.

The Voice UK presenter is mother to Isabelle, 11, Ace, nine, and Trixie, four with her husband Matt Willis, with the couple not sharing their children’s faces online. 

Emma recently shared another rare photo of the trio looking out onto the family’s spacious garden covered in snow from last month. 

The Big Brother host’s message comes after she previously shared a photo of Ace wearing a pink top and sporting long hair which sparked discussion on social media.   

Appearing on Good Morning Britain back in October, Emma said she was ‘overwhelmed’ by the reaction, sweetly saying: ‘He’s just my son in a pink top.’

She continued: ‘For me that’s normality. He loves colour, he’s always had long hair, he’s a free and able-minded boy.

‘He’s like, “why do I have to dress in green and blue and grey, when I love red and pink and purple?” He’s always been that way.’

She continued: ‘We’re trying to raise him as an open-minded, inclusive individual. There were some negative bits, but that’s where the block button is great!’ 

In the image of Ace posted by Emma, his face was masked by a mass of long blond hair, as his mother gushed over his fashion choices.

She captioned the image: ‘My little style icon ❤️ (Ace, not Matt )’, referencing the fact her husband of 12 years was stood in the background of the photo.

Fans praised the presenter for posting the photo, with one saying: ‘Just shows how far we have to go in breaking down gender stereotypes. Pink is simply a colour. Hair grows. Let kids (or adults) wear whatever they want!’

Another added: ‘So what if this boy has beautiful long blond hair and wears a pink T-shirt ! Jesus! I bet he smiles a million more time’s a day then you miserable judgey ADULTS commenting on this child! #getalife.’

A third said: ‘Your son is an inspiration. Coming from a mummy of a son who loves pink, Rainbows and his Elsa dress. He is following his own story and not bound by stupid society stereotypes. ❤️❤️❤️.’

A different person said: ‘Omg this could be my little boy! He’s totally alternative… bracelets, ear cuffs, pink, teeny shorts when it’s freezing, pink leopard and hair bands and buns! Makes me beam with pride that he’s so individual & clear on what he likes.’

A few of Emma’s pals also commented on the sweet snap of Ace, including pal Emma Bunton, who wrote: ‘Just gorgeous! We [heart] Ace! X’

While Fearne Cotton said: ‘I miss Ace! When is he making me that dress?’ 

AJ Odudu penned: ‘The level of style we can only aspire to!’

Matt and Emma tied the knot in 2008 and renewed their vows 10 years later in 2018.

The ceremony was officiated by Stephen Mulhern, after he got specially ordained for the day, while guests were invited to wear their wedding dresses.