Would you drink CHOCOLATE Pepsi? Soda brand releases cocoa-flavored cola with hints of marshmallow and vanilla – but fans will have to act fast to get a can
- The limited-edition soda has a strong Pepsi flavor, a milk chocolate base, and hints of vanilla and marshmallow
- Pepsi teased it on Twitter in December after creating some in its test kitchen
- 2,500 fans who tweet a picture of themselves drinking hot chocolate and tag @Pepsi on National Hot Chocolate Day this Sunday will win a can
On a cold winter day, there’s nothing like curling up in a cozy pair of pajamas with a delicious mug of cocoa… flavored Pepsi?
In honor of National Hot Chocolate Day on January 31, Pepsi is producing a limited-edition batch of new Pepsi ‘Cocoa’ Cola, a Pepsi cola drink with hints of hot cocoa and marshmallow.
Only 2,500 cans will be distributed, so soda fans with curious tastebuds will have to act fast to get their hands on one.
Something new! In honor of National Hot Chocolate Day on January 31, Pepsi is producing a limited-edition batch of new Pepsi ‘Cocoa’ Cola
Pepsi teased the unique new drink in a tweet on December 17, telling social media users they’d mixed some up in their test kitchen — and asking whether fans wanted to try it.
‘What’s sweeter than saying “bye” to the worst year ever? Pepsi “Cocoa” Cola — the latest concept from the Pepsi Test Kitchen. Want to try and get your hands on it? 2,021 RTs and we’ll make a batch,’ they wrote.
They reached 2,021 retweets in no time, quickly climbing up to over 6,400 retweets and 4,500 likes.
Now fans who want to get ahold of a super-exclusive can will have to head back to Twitter on Sunday, January 31 — National Hot Chocolate Day.
The first 2,500 fans who share a photo of themselves enjoying a mug of hot cocoa that day, tagging @Pepsi, will win a Pepsi Cocoa Cola.
Gearing up: Pepsi teased the limited-edition product in December, and is now giving fans a chance to win this Sunday
‘There’s nothing that’s really more indulgent than just enjoying a warm mug of hot cocoa, with warm hands around it by the fireplace, and just really enjoying it,’ Todd Kaplan, Vice President of Marketing at Pepsi, told DailyMail.com.
To make sure that the new drink truly tasted like a hot cocoa Pepsi — not just chocolate-flavored Pepsi — the team tested several different kinds of chocolates before settling on the perfect milk chocolate base flavor.
‘Pepsi “Cocoa” Cola is a delicious twist on nostalgia and strikes just the right blend of cocoa and Pepsi cola. The milk chocolate base has vanilla undertones, adding a creamy taste to each sip,’ the brand said in a press release.
‘It’s perfect to enjoy while cozy on the couch or anytime you’re looking for a delicious treat to sweeten up these winter days.’
FEMAIL had a chance to taste-test the limited-edition drink, and found it pleasantly sweet — mostly Pepsi-forward, with a subtle cocoa taste and smell.
Yum! Ahead of Thanksgiving, Pepsi ran another contest to give away a limited-edition Pepsi Apple Pie cola
Pepsi’s Cocoa Cola is just the latest in a string of limited-edition flavors by the brand, with more promised in the future.
Most recently, Pepsi ran another contest to give away a limited-edition Pepsi Apple Pie cola ahead of Thanksgiving.
‘Failing at baking — especially this year — is nothing to be ashamed of, and we’re celebrating those amateur bakers that are truly trying their best during a unique holiday season,’ Todd Kaplan, Vice President Marketing of Pepsi, said in a press release at the time.
‘With Pepsi Apple Pie, we’re providing a refreshingly delicious twist on the traditional slice of apple pie, while making sure people have some fun and don’t take themselves too seriously in the process.’