Made In Chelsea star raises £7m for low-alcohol drinks start-up 

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Made In Chelsea star Spencer Matthews raises £7m for low-alcohol drinks start-up CleanCo

By Daily Mail City & Finance Reporter

Published: | Updated:

Reality TV star Spencer Matthews has bagged £7million of investment for his low-alcohol spirits business CleanCo.

Matthews, who appeared in Made In Chelsea and whose brother James is married to Pippa Middleton, founded CleanCo in 2019 with Justin Hicklin, former director of trade body the Gin Guild.

Investors including US businesswoman and Uber board member Ursula Burns, and Mayfairbased investment firm Stonebridge, have handed the company £7million to fund its expansion.

Spencer Matthews, who appeared in Made In Chelsea, founded CleanCo in 2019 with Justin Hicklin, former director of trade body the Gin Guild

So far, CleanCo has released CleanGin and CleanRum – both of which have an alcohol strength of 1.2 per cent and cost £19 for a 70cl bottle.

It has also released cans of lowalcohol cocktails, with a 0.5 per cent strength. Year-on-year, sales are up 1,419 per cent, the company added.

Eton-educated Matthews, 32, who has been sober since 2018, said: ‘Nobody wakes up saying ‘I wish I drank more last night’.’

He added: ‘We want more drinkers to be aware that there are choices when it comes  to drinking high orlow-strength alcohol.’

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