Marks & Spencer fans have rejoiced at the supermarket’s latest vegan range, with many taking to Instagram to praise the New York Style No Beef Pretzel Roll calling it ‘incredible’ and saying they were ‘blown away’ by the plant-based snack.
With Veganuary in full swing, the upmarket UK grocer has launched dozens of new products including a vegan cookie, plant-based fish cakes and no-chicken tenders.
But a clear favourite among foodies is the £3.50 New York Style No Beef Pretzel Roll which launched on Wednesday and has since flown off the shelves, with two selling every minute.
Some described it as the ‘best sandwich ever,’ while others said they couldn’t believe it wasn’t vegan.
Marks & Spencer fans have rejoiced at the supermarket’s latest vegan range, with many taking to Instagram to praise the New York Style No Beef Pretzel Roll calling it ‘incredible’ and saying they were ‘blown away’ by the plant-based snack
Taking to Instagram, one user wrote: ‘When I say this was incredible, I mean incredible … 10/10’,
Another added: ‘I was blown away by this salt beef deli sandwich … maybe the best thing I have ever tasted’.
‘I actually really liked it which was quite surprising as I’m not usually a big fake-beef fan!’ said another.
‘It was unbelievable. I was very excited to try this as I’ve seen everyone raving about it and I can’t wait to try it again! This definitely gets a 10/10 for me even though I wish it was bigger,’ wrote a fourth.
A clear favourite among foodies is the New York Style No Beef Pretzel Roll which launched on Wednesday and has since flown off the shelves, with two selling every minute.
Fans have gone wild for the new sandwich, with some saying it’s the ‘best thing they’ve ever tried’
‘I honestly couldn’t believe that it was vegan, the ‘beef’ tastes VERY MUCH like shredded beef and goes so so well with the sharpness of both the pickles & sauerkraut. The bun itself is soft yet holds together well and doesn’t appear to go soggy. It is definitely reminiscent of a pretzel but in bun form!’ a fifth reviewer penned.
Others praised the grocer’s Vegan Chocolate Chip Cookie – a soft, gooey vegan-friendly cookie packed with Belgian chocolate chips which cost just 75p.
‘I now present, the best vegan cookie … that’s it.,’ one Instagram user wroet.
‘All I can say is WOW best cookie out there. It is amazingggggggg,’ said another.
As well as the cookie and New York Style No Salt-Beef Pretzel Roll, meat-free versions of customer favourites like Chicken-less Tikka Masala, Melt in the Middle No-Fish Cakes, No-Beef Meatballs and No-Chicken Southern Fried Tenders, and stir fry ready Plant Kitchen BBQ No-Chicken Pieces and Piri Piri No-Chicken Pieces – have launched in the upmarket grocer this month.
They are also launching the first M&S vegan cheese.
For non-vegans, the grocer has also revealed a Eat Well range, with food enriched with Vitamin D to help support immune functions.
Fans have praised the flavour of the vegan roll, with many saying they were shocked it was vegan
One Instagram user said they were ‘blown away’ by the sandwich (left). While others praised the grocer’s Vegan Chocolate Chip Cookie – a soft, gooey vegan-friendly cookie packed with Belgian chocolate chips which cost just 75p (right)
One said the sandwich was ‘the best they’ve ever had’ while others said it was ‘absolutely worth the hype’
The Eat Well criteria and highlight their amazing benefits too, e.g. high in fibre, high in protein, 2 of your 5 a day. Packed with veggies or containing vitamins and minerals, if a product has the Eat Well seal of approval then you KNOW it’s healthy an important part of a healthy diet.
And people can’t get enough. On the retailer’s Instagram, thousands of people have commented and liked the new dishes.
‘Amazing!!!! Need these on the days when I can’t cook,’ one said.
Instagram has been flooded with pictures of the sandwiches with many praising it’s texture and taste
Many said they’d be stopping by Marks & Spencer to pick up the sandwich during essential visits
‘This all looks delicious,’ said another.
‘Definitely calls for a trip to M&S,’ said a third
M&S Nutritionist, Laura Street: ‘Health is confusing: from differing levels on knowledge among our friends and family, to conflicting advice in the media, it’s tricky to navigate and the vast majority of people do not have access to a nutritionist.
‘Along with guidance from the British Nutrition Foundation and based on current nutritional guidelines from the government we have distilled scientific-evidence based nutrition to sort nutri-myth from fact to help you.
For non-vegans, the grocer has also revealed a Eat Well range, with food enriched with Vitamin D to help support immune functions