Selena Gomez launched her very own cosmetics line, Rare Beauty, in September of last year.
And on Friday, the 28-year-old singer released the brand’s highly anticipated Stay Vulnerable collection.
‘IT’S HERE! And I love how easy these formulas are -you can now get your hands on my NEW @RareBeauty Stay Vulnerable Collection,’ wrote Gomez, who celebrated the launch on Instagram.
Stay Vulnerable: Selena Gomez released Rare Beauty’s highly anticipated Stay Vulnerable collection on Friday in Sephora stores
Specifically for the ‘effortless’ collection, Selena created ‘five universally flattering shades for eyes, cheeks, and lips.’
She added that the Stay Vulnerable collection, as well as the rest of the Rare Beauty line, is available exclusively at Sephora stores and the brand’s official website.
Gomez, who encouraged her 202million followers to check out the products for themselves, included a few promotional images and a stunning selfie.
One golden hour snapshot showed the Wizard Of Waverley Place star staring off into the distances with a wash of peach eyeshadow across her lids.
Special formula: ‘IT’S HERE! And I love how easy these formulas are -you can now get your hands on my NEW @RareBeauty Stay Vulnerable Collection,’ wrote Gomez, who celebrated the launch on Instagram
Own best advertisement: Gomez, who encouraged her 202million followers to check out the products for themselves, included a few promotional images and a stunning selfie
Creating a monochromatic look, Selena applied a generous amount of the Stay Vulnerable Melting Blush to her cheeks and the Stay Vulnerable Glossy Lip Balm to her pout.
She wore her lengthy brunette hair down and softly swept away from her face in order to showcase the glistening gold hoops in her ears.
Sephora, who sells Rare Beauty exclusively, made a post of their own to celebrate the collection’s launch day.
And along with their enticing copy, the retail giant included a stunning portrait of the Spring Breakers actress applying the Glossy Lip Balm to her lips.
Promo time: Despite the pandemic, Selena conducted a myriad of virtual interviews and promo videos to add hype to the collection’s debut
For the photo, Selena remained positioned in front of vanity and sported a dramatic winged eyeliner look with a bold neon shadow.
Gomez unveiled the Stay Vulnerable collection on Tuesday, where she revealed that she had been testing out the collection on herself for months.
‘I’ve been wearing this for a while now and can’t wait for you to finally try it on,’ said the star at the time.
Surprise! Gomez unveiled the Stay Vulnerable collection on Tuesday, where she revealed that she had been testing out the collection on herself for months
Testing it out: ‘I’ve been wearing this for a while now and can’t wait for you to finally try it on,’ said the star at the time
Despite the pandemic, Selena conducted a myriad of virtual interviews and promo videos to add hype to the collection’s debut.
Calling upon her go-to makeup artist Hung Vanngo, Selena appeared via webcam with a bold red lip and a flawless complexion.
Prior to Rare Beauty’s launch in September, Gomez gushed over the inclusive, natural beauty-based brand and the message behind it.
Beauty with a purpose: Prior to Rare Beauty’s launch in September, Gomez gushed over the inclusive, natural beauty-based brand and the message behind it; Selena pictured in December
‘I’m so excited to release beauty products that not only feel great, but also celebrate what makes each of us rare,’ began the star in a statement.
‘These products aren’t about being someone else, it’s about being who you are, whether that’s rocking a full face of bold makeup or barely any makeup at all.
‘Makeup is something to enjoy, it’s not something you need. I want every person to feel beautiful exactly as they are,’ she concluded.