Halsey has let her 13.8 million followers know how she feels about the preorder launch of her beauty line, entitled about-face.
On Monday, the 26-year-old took to her Twitter account to express her enthusiasm for the arrival of the line and made multiple comments about various aspects of the brand’s creation process.
The hitmaker also shared a number of promotional shots for the brand, all of which she personally did the makeup for.
Starting something new: Halsey announced that various products from her beauty line, entitled About-Face, were available for preorder on Monday
In one of her tweets, the singer explained that she had exerted full creative control over the creation of the products and that she relied on her extensive background in makeup design to fully realize the potential of her new line.
She tweeted: ‘I am a student and a lover and every detail of this from shade names, to product ingredients, to packaging was me. I am so happy I could faint. Thanks for being so excited with me!!!!!’
The Closer songwriter also tweeted about her vision for the line, noting that the About-Face products were developed to achieve a certain aesthetic, as opposed to making users look better.
‘I believe makeup is about feeling cool, not looking perfect,’ she wrote.
Another step forward: The songwriter noted that she had been practicing with makeup for the majority of her career and that she had full creative control over the creation of the beauty line
Strong opinion: Halsey stated that the About-Face products were formulated so users would be ‘feeling cool, not looking perfect’
The singer also posted a number of promotional images to her Twitter account, noting that she had done all of the makeup work on the models by herself.
The brand’s website notes that the products are meant to be used by different types of people and that it welcomes experimentation with its products.
In an interview with Byrdie, the musician discussed how her status as a performer inspired her to create makeup that reflected her desire for authenticity and staying true to one’s own self.
Doing it herself: The songwriter noted on her Twitter account that she had done all of the makeup work for the brand’s promotional photos
Staying original: Halsey also stated that the products from About-Face would not make the users ‘look like someone else’
‘You want to look like yourself, not look like someone else. And getting to sit down with your face every day and get to know it and what you look like…it definitely helps with your sense of identity, and makes you feel more accepting,’ she stated.
The blend of the products was especially important to Halsey, who was attempting to find a balance of good-looking makeup and material that would help her shine more on stage, even from a distance.
The songwriter noted: ‘I was mixing a highlighted primer with a liquid highlight, and then a cream highlight, and a powder highlight. I was just going crazy because I wanted people to be able to see my cheeks glint from the nosebleed seats. And there are pictures—they did.’
The Bad At Love songwriter made a point of selecting ingredients for her products that were non-toxic and safe for anyone to use, which she elaborated on during the interview.
Wide reach: The Without Me singer noted that the products in the About-Face line were meant to be used by anyone, not just those who usually utilize makeup
Taking special care: Halsey stated that her illness has made her sensitive to many materials used in beauty products and that she ensured that the ingredients in the About-Face products were chosen for their safety
‘I have an autoimmune illness, so I’m very sensitive to what goes on my face…and a lot of my audience, they’re really young, and I just don’t want anyone putting stuff on their face that’s going to hurt them down the line,’ the singer opined.
The songwriter also spoke about the various inspirations she had for the line during it’s creation, stating that: ‘I’m just paying homage to the style of makeup and the makeup influences that I’ve always loved: very ’90s-heavy, very Myspace scene queen, very emo revival.’
Although the singer intended the products to be used by anyone, she placed a special emphasis on those who follow more current fashion trends and stated that she had a special affinity for those who took chances with their fashion styles.
She said, ‘It’s something for the generation of e-girls and e-boys out there…I’m watching you. I would have been friends with all of you 10 years ago. I love you.’
Looking for inspiration: The singer noted that her influences for the products were ’90s-heavy, very Myspace scene queen, very emo revival’