Prince Jackson donates toys to underprivileged kids during Heal LA event at Mattel in Los Angeles

Prince Jackson donates toys to underprivileged children during Heal LA event at Mattel in Los Angeles

Last month, Michael Jackson’s eldest son showed his concern for his community as he handed out meals to those in need.

And, on Monday, Prince Jackson once again displayed his altruism as he donated toys to underprivileged children at Mattel in El Segundo, Los Angeles.

The 23-year-old celebrity heir, along with his Heal LA Foundation, brought 25 kids to Mattel’s headquarters near LAX and gifted them $150 to spend on themselves and their families, just in time for Christmas.

Prince Jackson, 23, displayed his altruism as he donated toys to underprivileged children at Mattel in El Segundo, Los Angeles, on Monday

Prince Jackson helped the youngsters find the toys they truly desired, hauled huge bin bags full of gifts out of the store for them and posed for pictures. 

The kids got to pick anything they wanted from the huge toy inventory, and if whatever was rung up at the register totaled more than $150, Mattel automatically activated a 50% off coupon, meaning they had an extra $75 to spend on more toys. 

Prince kept his attire low-key, dressed in a plain white polo shirt and baggy jeans while wearing a branded facemask for his alma mater Loyola Marymount University.

It comes after Michael Jackson’s eldest son was spotted volunteering at a church in Los Angeles, handing out turkeys, pies and other holiday staples back in November. 

Kind! The celebrity heir, along with his Heal LA Foundation, brought 25 kids to Mattel's HQ near LAX and gifted them $150 to spend on themselves and their families, just in time for Christmas

Kind! The celebrity heir, along with his Heal LA Foundation, brought 25 kids to Mattel’s HQ near LAX and gifted them $150 to spend on themselves and their families, just in time for Christmas

Helping hand: Prince hauled huge bin bags full of gifts out of the store for them

Helping hand: Prince hauled huge bin bags full of gifts out of the store for them

Giving to those in need: The celebrity heir posed for pictures with the children

Giving to those in need: The celebrity heir posed for pictures with the children

The food giveaway attempted to be as contact-free as possible, so Prince put many of the meals into the trunks or back seats of cars coming through a drive-through line.  

Prince has been volunteering with the organization since his college days, and he’s currently partnering with it to raise money to feed those in need in LA.

The non-profit’s website advertises an opportunity to video chat with the late King of Pop’s son for three winners who either register for the contest or donate. 

Get in! The kids got to pick anything they wanted from the huge toy inventory

Get in! The kids got to pick anything they wanted from the huge toy inventory

Good choice! Prince Jackson helped the youngsters find the toys they truly desired

Good choice! Prince Jackson helped the youngsters find the toys they truly desired

Low-key: Prince kept his attire low-key, dressed in a plain white polo shirt and baggy jeans while wearing a branded facemask for his alma mater Loyola Marymount University

Low-key: Prince kept his attire low-key, dressed in a plain white polo shirt and baggy jeans while wearing a branded facemask for his alma mater Loyola Marymount University

Shop 'til you drop: If whatever was rung up at the register totaled more than $150, Mattel activated a 50% off coupon, meaning they had an extra $75 to spend on more toys

Shop ’til you drop: If whatever was rung up at the register totaled more than $150, Mattel activated a 50% off coupon, meaning they had an extra $75 to spend on more toys

In addition to their video chat, the three winners will also receive an array of Michael Jackson memorabilia, including vinyl albums and clothing autographed by Prince, his sister Paris and their younger brother Blanket Jackson.

The eldest Jackson child follows in his father’s footsteps, as he was also a noted philanthropist.

Michael founded the Heal the World foundation, and he made generous donations to the Elizabeth Taylor AIDS Foundation, the Make-a-Wish Foundation, and USA for Africa, among other charities. 

Philanthropy: He's following in the footsteps of his late father Michael Jackson, a noted philanthropist; Jackson seen with his oldest children (L-R) Paris and Prince in 2005

Philanthropy: He’s following in the footsteps of his late father Michael Jackson, a noted philanthropist; Jackson seen with his oldest children (L-R) Paris and Prince in 2005