Kim Kardashian announces new collection of unisex clothing as she unveils SKIMS Boyfriend
Kim Kardashian has announced a new collection of unisex clothing joining the SKIMS family.
Launching December 18, SKIMS Boyfriend will feature an array of basics available in various shades of neutrals.
‘Our first unisex collection of loungewear. We took your boyfriend’s favorite tees, tanks, and boxers and made them yours with super soft jersey and classic SKIMS details. Launching in 11 colors & in sizes XXS – 4X on Friday, 12.18 at 9AM PT,’ Kim tweeted.
Coming soon! Kim Kardashian has announced SKIMS Boyfriend, a new collection of unisex clothing
Photos of the new clothing depict soft basics perfect for a day around the house.
The collection so far has just four pieces, all available in a variety of colors ranging from white, beige, and black.
The unisex collection consists of the Boyfriend Boxer, the Boyfriend Tank, the Boyfriend Long-Sleeve T-Shirt, and the Boyfriend T-Shirt.
The collection won’t be available until December 18, but buyers can join a waitlist allowing them early access to shop.
Back to basics: The collection of loungewear features T-shirts and tanks
Loungewear: The collection so far has just four pieces, all available in a variety of colors ranging from white, beige, and black
Kim launched her shapewear collection in 2019, and already the line has evolved to include a collection for children and brides.
Speaking about the SKIMS concept, Kim told Harper’s Bazaar earlier this year: ‘I’m very minimal but practical.
‘When I said I wanted seamless shapewear, everyone looked and thought that I was crazy. The thing that always bothered me [with other brands] was that there would be a seam up the front.
Variety: The unisex collection consists of the Boyfriend Boxer, the Boyfriend Tank, the Boyfriend Long-Sleeve T-Shirt, and the Boyfriend T-Shirt
Fashion success: Kim launched her shapewear collection in 2019, and already the line has evolved to include a collection for children and brides
‘You would have this really tight dress and then see this seam, defeating the purpose of wearing something that is supposed to look like there is nothing underneath.
‘I’m all about comfort and glamour at the same time. I always think you can do it all, so why not have everything that you need as far as your products?’
The pandemic has not stopped Kim from rolling out new additions to her Skim brand and elevating her platform.
Though her show Keeping Up With The Kardashians will be ending on E! next year, the Kardashian-Jenner clan will be creating new content for the streaming service Hulu, with Star distributing it internationally.
Hulu’s parent company Disney announced the deal at its investor day, along with a slew of other Disney projects.
Staying in: The clothing was perfect for a day lounging around the house
She means business: In addition to working on her SKIMS collection, Kim’s family has also inked a deal with Hulu