Chris Hemsworth shows off his toned biceps in a form-fitting shirt in new campaign for TAG Heuer

Chris Hemsworth shows off his famous muscular physique as he stars in a new campaign for Swiss luxury watchmaker brand TAG Heuer.

The 37-year-old Hollywood star is seen posing in a form-fitting black Nike shirt, shorts and a pair of black sneakers. 

In one photo, the hunky actor – well known for playing the muscular superhero Thor -flaunts his biceps while lifting silver dumbbell weights and wearing a watch from the brand’s fitness range.

In another picture, Chris works up a sweat with black battle ropes. 

Elsewhere, Chris also looks stylish as he poses in black pants, a white T-shirt and brown buttoned shirt for a third photo.

‘I have always been a fan of the TAG Heuer Carrera and the new collection is no exception. These pieces have a refined, modern look and technology, but are still reminiscent of the more historic models, making them feel timeless,’ Chris said of the new campaign. 

‘The TAG Heuer Connected is a fantastic companion for daily life as well as fitness training. I use it to track my runs or monitor my heart rate and calorie expenditure during workouts.’

Chris’ photo shoot comes after he confirmed that he won’t be retiring his famous character after Thor: Love and Thunder. 

‘Are you crazy?! I’m not going into any retirement period,’ he told Poland’s Elle Man in September. 

‘Thor is far too young for that. He’s only 1,500 years old. It’s definitely not a film that I say goodbye to. At least I hope so.’

The movie, which is the fourth in the action franchise, reunites Chris with his co-stars Tessa Thompson and Natalie Portman, and also features Christian Bale. 

Meanwhile, Thor: Love and Thunder is scheduled to begin filming this month.