Captain Tom, the trademark! War hero’s name could be used on beer and spirits

Captain Sir Tom Moore’s name has been trademarked for use on beers, wines and spirits. 

The 100-year-old veteran’s daughter, Hannah Ingram-Moore, 50, has applied to legally protect the phrases Captain Tom and Captain Sir Tom through her company, Club Nook.

The Coventry-based firm, which was registered in April, has indicated it plans to use the terms on alcoholic products including beer, wine, vodka, sherry, brandy and rum.

The trademark application, filed on August 20, also covers soft drinks including cordials, fruit drinks and mocktails.  

A spokesman for Captain Tom’s family told The Sun: ‘The family have indeed applied to trademark a number of products in order to protect his IP [intellectual property].

‘The family wanted to make sure Sir Tom’s name or face only appears on products or items he would be happy with.’

Captain Tom, who raised more than £32 million for the NHS by walking laps of his Bedfordshire garden, has his own charity to fight loneliness, help the bereaved and support the work of hospices.

Any products could raise money for these causes. People who have recently emerged into the public eye often make applications to protect their name to stop it being exploited by opportunistic businesses. 

It comes as Captain Tom became Britain’s oldest podcast host earlier this month as he launched his new series The Originals.

The initiative is in partnership with Cadbury and Age UK’s ‘Donate Your Words’ campaign, which is aimed at encouraging people to start a conversation with an older person, to help combat loneliness.

Captain Tom will also be getting the big-screen treatment following a fierce bidding war for the film rights.

The ‘uplifting’ and ‘life-affirming’ biopic will focus on the former British Army captain’s ‘close relationship with his family and explore how his strength, wisdom and humour changed the way they viewed the world’.

The Second World War veteran quipped: ‘I don’t know of any 100-year-old actors but I’m sure Michael Caine or Anthony Hopkins could do a wonderful job if they were prepared to age up!’

The movie will ‘draw on his military career and dramatise how personal grief and the horrors of war shaped his life and inspired him to keep walking’.

The fundraising legend made headlines by walking laps of his garden in the run-up to his 100th birthday, amid the pandemic, to raise funds from the NHS.

He also broke two Guinness World Records, scored a Number One single and was knighted by the Queen.

The film will be made by Fred Films and Powder Keg Pictures, whose credits together include Fisherman’s Friends, about the Cornish fishermen who signed a record deal, and Finding Your Feet, starring Imelda Staunton.

Writers/producers Nick Moorcroft and Meg Leonard said in a joint statement: ‘This is a story about the power of the human spirit and Captain Sir Tom personifies that.

‘We are honoured to be telling this unique and inspiring story and are excited about audiences getting to know the man behind the headlines.’

Producer James Spring said: ‘At a time of fear and uncertainty 161 countries around the world embraced the beacon of hope that Captain Sir Tom provided. We are privileged that Tom and his family have entrusted us to tell their story.’

The Second World War veteran’s daughter Hannah Ingram-Moore said: ‘We received so many offers but what it boiled down to was trust.

‘The family are big fans of the films James, Meg and Nick have written and produced and we hope that our story connects with audiences in the same way their previous films have done.’