This Morning stylist reveals secrets to dressing stars on the show as she calls Lisa Snowdon her ’70s Queen’ and says Rochelle Humes likes ‘khaki and beige’ items with ‘minimal aesthetic’
- Amber Jackson is fashion producer for ITV’s This Morning and dresses hosts
- Acts as a personal stylist to presenters Lisa Snowdon and Rochelle Humes
- Revealed she looks to ‘retro vibes’ and florals for her ‘1970s Queen’ Lisa
- Meanwhile said Rochelle favours clothes with ‘minimal aesthetic’ in soft colours
This Morning’s fashion producer has revealed the secrets to dressing the stars of the hit breakfast TV programme.
Amber Jackson, who has worked up the ranks for over 11 years on the show, is responsible for the weekly 10 minute style slots.
Speaking to The Telegraph, she said she also works with each presenter on their individual style, explaining: ‘We have this cupboard full of clothes, so it was really a natural collaboration to start dressing [the presenters] too.’
Amber explained she often looks to ‘retro vibes’ when dressing Lisa, calling her ‘my 1970s Queen’ while Rochelle favours items with a ‘minimal aesethetic’ in ‘clean cut tones’.
Amber Jackson, who has worked up the ranks for over 11 years on This Morning, has revealed the secrets to dressing the stars of the hit morning TV programme (pictured left, Lisa Snowdon, and right, Rochelle Humes)
Amber is responsible for the weekly 10 minute style slots and acts as a personal stylist for presenters Lisa and Rochelle
The stylist, who also works with presenter Bryony Blake, said she tries not to adopt a ‘one style fits all approach’ and instead sees the women as individuals with their own sense of what they like.
She visits high-street stores, including Topshop and Zara, in order to find the perfect items which will also be affordable to inquisitive viewers.
Meanwhile she mixes the pieces with more high end high street retailers, like Donna Ida or Boden.
The stylist added that garments often sell out after being seen on the presenters by This Morning viewers.
The stylist revealed how she shops in high-street stores like Topshop and Zara in order to find affordable pieces which viewers will love and which fit with the presenter’s style (left, ‘1970s queen’ Lisa, right, bright and colourful Bryony)
She revealed her ‘go-to’ look for Lisa is a pair of denim flares with a floral print top, adding: ‘As long as it fits her style, she’s not fussed by the brand. We put her in a Wallis dress once, and it sold out within an hour.’
Amber goes for a more minimal look for Rochelle, selecting clean cut garments from white and khaki colour palettes.
She said the presenter, who gave birth to her son last week, was keen to avoid maternity pieces during her pregnancy and instead opted to ‘size up’ her usual styled garments.
Meanwhile Bryony ‘loves bright colours’ and ‘bold prints’ in her wardrobe, with the stylist saying the presenter’s style is seen as particularly accessible by viewers.
Amber, who is also in charge of the popular weekly fashion segment, said she tries to cater each outfit to the This Morning presenter’s personal style
But dressing the presenters is just half the battle, with the fashion producer also leading on ITV’s popular fashion segment.
The weekly 10 minute slot shows viewers various trends of the moment and different ways they can be styled for women of all ages.
Amber revealed her team decided on a theme for each segment before searching through London’s largest retail stores in order to find the best garments.
The team never spend over £150 on a piece chosen, and avoid pieces which won’t translate on camera, including checks, stripes and black.