Great British Bake Off scores BEST EVER ratings among 16-34 year olds… with 59% of the show’s 6.8m viewers from the young demographic
The Great British Bake Off’s fourth episode, which aired on Channel 4 on Tuesday evening, scored a record number of 16-34 year old viewers.
The Channel 4 press office’s Twitter shared: ”The 4th ep of last night’s #GBBO received its best 16-34 year old share on C4 with 59.3% of young people watching it between 8-9.15pm. For all viewers it averaged 6.8m / 34.3% – peaking at 7.6m!’
The Chocolate Week episode saw the departure of show favourite Sura, while Linda won the hearts of the nation with a cake dedicated to her late daughter.
Happy days! The Great British Bake Off’s fourth episode, which aired on Channel 4 on Tuesday evening, scored a record number of 16-34 year old viewers
Clearly delighted with the numbers, bosses at the network revealed young people have been tuning in to watch the bakes.
Last month, lockdown and Boris Johnson’s address to the nation delayed the start of series 11, yet it was worth the setbacks for Channel 4 as ratings showed the series opener, scored record viewers for the broadcaster.
7.9 million tuned in to see Matt Lucas’ first episode as the new co-host and 12 home bakers compete in the first drama-filled challenges.
The show marked the biggest Great British Bake Off launch Channel 4 has seen since it started airing the show in 2017, following seven years at the BBC.
Woo! The Channel 4 press office’s Twitter shared: ”The 4th ep of last night’s #GBBO received its best 16-34 year old share on C4 with 59.3% of young people watching it between 8-9.15pm. For all viewers it averaged 6.8m / 34.3% – peaking at 7.6m!’
Score! 7.9 million tuned in to see Matt Lucas’ first episode as the new co-host and 12 home bakers compete in the first drama-filled challenges
The premiere beat last year’s opening episode by a huge 1.3m viewers, and surpassed the broadcaster’s first ever episode in 2017 by 500,000.
The peak of 7.9m (average audience 6.9 million) marks Channel 4’s biggest broadcast of 2020 to date and the channel’s highest rating broadcast since the series nine final of Bake Off in 2018.
Bake Off played up to the schedule clash, opening the episode with new presenter Matt impersonating a bumbling Boris who urged viewers to ‘Stay Alert, Protect Cake and Save Loaves.’
The series had already seen it’s start date pushed back by a month from its usual late August slot after filming was delayed by lockdown.
Pushed: The series had already seen it’s start date pushed back by a month from its usual late August slot after filming was delayed by lockdown
The production worked to ensure COVID-19 restrictions would not impact the close-knit nature of the show.
All 12 bakers, presenters Matt and Noel Fielding, judges Prue Leith and Paul Hollywood along with the entire crew lived together in an isolation bubble for six weeks in order to film.
The production took over luxury hotel Down Hall in Hertfordshire with all cast and crew living together on site for the duration of the shoot, undergoing regular COVID-19 testing and living away from their families.
This allowed the bakers and the judges and presenters to forgo social distancing in the famous tent.
Happy days: All 12 bakers, presenters Matt and Noel Fielding, judges Prue Leith and Paul Hollywood along with the entire crew lived together in an isolation bubble for six weeks in order to film