A tin of Quality Street is a staple in many British households at Christmas, but as the festive period comes to a close many are left with their least favourite sweets left lingering in the tin.
But this year Nestle are bringing back personalised tin, which allows customers to fill up with their favourite sweets, as well as personalising the lid with their name.
Last year, the treat was only available in John Lewis, but Nestle have now launched an online shop so costumers across the country can pick up a tin.
Nestle are bringing back personalised tin, which allows customers to fill up with their favourite sweets, as well as personalising the lid with their name
Due to coronavirus, John Lewis has dropped the Quality Street concessions from department stores this year.
From today, the webshop will be open all year round and 1kg personalised tins cost £15.99 plus £2.99 delivery to UK mainland addresses.
Visitors to the site can select up to six different sweets or opt for the classic Quality Street mix.
Ellie Dent, Senior Brand Manager for Quality Street told FEMAIL: ‘We’ve had an overwhelming response to our pop-up stations over the last few years, so we know how much people love to choose the perfect mix of their favourite sweets and personalise their Quality Street tins.
Last year, the treat was only available in John Lewis, but Nestle have now launched an online shop so costumers across the country can pick up a tin
‘Until now, you needed to do this by visiting a specific store but, with the launch of www.qualitystreet.co.uk, shoppers in the UK and Ireland can tailor their tins in a matter of clicks, all from the comfort of their own home.
‘Quality Street is the number one seasonal brand, and we’re incredibly proud of that, but it’s also the perfect gift at any time.
‘That’s why we are making it easier than ever to create and personalise your Quality Street experience.
‘For instance, does your family vie for the Green Triangles and Caramel Swirls while Toffee Fingers are left in the tin? Now you can avoid debate this year and create a mix that everyone will love.
‘What’s more, you will be able to purchase throughout the year, whether it’s for Easter or birthday gifts, as a thank you, or simply to surprise someone with a tin of what you know are their favourites.’
The webshop is not the only innovation from Quality Street in 2020.
Earlier this year, Quality Street Intrigue, a range of indulgent truffles inspired by classic flavours from the brand, hit stores nationwide.
Available in three delicious flavours: Salted Caramel Truffles, Praline Truffles and Orange Truffles, Intrigue comes beautifully packaged in 200g boxes (RRP £5.00) each containing 20 individually wrapped sweets.
Intrigue Salted Caramel and Praline Truffles are available at most major supermarkets, Orange Truffles are exclusive to Asda.
The 2020 Quality Street launch is being backed by a £4m marketing campaign, including the first new TV advertisement in five years.
Nestle have brought back the option of personalising tins this year. Pictured is one called: George Street
Ellie added: ‘This year’s marketing campaign is all about how Quality Street can make moments more memorable and build togetherness with friends and family, whatever your chosen definition of family is. This is reflected in our television ad, which features real-life groups of family, friends and couples.
‘2020 will be a Christmas unlike any other, when familiar traditions become more important than ever. I’m pleased that through the webshop, we’ll be able to bring Quality Street to more people and help bring friends and family together even if, for now, they may be physically apart.
‘Quality Street is 84 years old and as popular today as it has ever been, but that doesn’t mean the brand hasn’t changed over the years. Today’s news is the latest exciting instalment in the Quality Street story and we hope it will make the brand feel closer to all its fans, old or new.