Kim Kardashian puts her chest on display in a new SKIMS ‘waffle’ bra

Kim Kardashian shared a new photo shoot to Instagram on Friday to promote her SKIMS waffle line which debuts in five days.

The 39-year-old reality TV siren was seen in a bra and sunglasses as she poured maple syrup over stacks of morning waffles on a table.

This comes after her longtime friend Jonathan Cheban told Wendy Williams that the fragrance mogul and her rapper husband Kanye West are ‘doing good,’ throwing cold water on claims the power pair are on the rocks.

Kim having some fun: Kim Kardashian shared a new photo shoot to Instagram on Friday to promote her SKIMS waffle line which debuts in five days

Kim looked perfectly glammed in her new waffle look.

Her hair was worn stick straight, Cher-style, and her tanned body was covered in a light oil.

The Selfish author added several yellow gold necklaces, and large hoop earrings with tinted sunglasses with very long nails in a French manicure.

In other images, Kim had on a white waffle T-shirt, which is part of the waffle line, and black wrap-around ski-style sunglasses. 

‘COMING SOON: WAFFLE — new, ultra-soft brushed waffle loungewear designed for stay-at-home style and comfort,’ the star wrote in her caption.

Sweet idea: The 39-year-old reality TV siren was seen in a bra and sunglasses as she poured maple syrup over stacks of morning waffles on a table

Sweet idea: The 39-year-old reality TV siren was seen in a bra and sunglasses as she poured maple syrup over stacks of morning waffles on a table

‘Launching in 4 colors and in sizes XXS – 4X on Wednesday, October 7 at 9AM PT / 12PM ET exclusively at SKIMS.COM.

‘Join the waitlist now to receive early access to shop before they sell out.’

The setting was an old school 1950s diner with a black booth and salt and pepper on the table. 

She credited the photographer as Indiana.  

More covered up: In other images, Kim had on a white waffle T-shirt, which is part of the waffle line, and black wrap-around ski-style sunglasses

More covered up: In other images, Kim had on a white waffle T-shirt, which is part of the waffle line, and black wrap-around ski-style sunglasses

Another look at the waffle design: In this image a model wears the bra top and pants with a robe

Another look at the waffle design: In this image a model wears the bra top and pants with a robe

This comes after her pal Cheban stopped by the Wendy Williams Show on Thursday to  promote his FoodGod Truffle Ketchup.

The host grilled him on how the TV star is doing with husband West after claims the duo are on the rocks.

‘They’re good!’ exclaimed the Celebrity Big Brother star. ‘It’s you know, it is what is – but they’re good.’

Grilled to a crisp! Jonathan Cheban has been best friends with Kim for over a decade and knows her life well. So when the FoodGod stopped by the Wendy Williams show on Thursday to promote his FoodGod Truffle Ketchup, the host grilled him

Grilled to a crisp! Jonathan Cheban has been best friends with Kim for over a decade and knows her life well. So when the FoodGod stopped by the Wendy Williams show on Thursday to promote his FoodGod Truffle Ketchup, the host grilled him

How are they? The host grilled him on how the 39-year-old reality TV star is doing with husband Kanye West after claims the duo are on the rocks. Seen in February

How are they? The host grilled him on how the 39-year-old reality TV star is doing with husband Kanye West after claims the duo are on the rocks. Seen in February

The Keeping Up With The Kardashians guest star was certainly put on the hot seat as Wendy demanded answers about the KKW beauty expert and the Paranoid rapper.

The conversation started with Wendy asking how Kim and Kanye – who share four kids – are doing. 

‘Good, I mean I saw them last month in LA after not seeing them for five months because of COVID,’ he began.

‘It’s you know, it is what is – but they’re good.’

A-OK: 'They're good!' exclaimed the Celebrity Big Brother star. 'It's you know, it is what is - but they're good'

A-OK: ‘They’re good!’ exclaimed the Celebrity Big Brother star. ‘It’s you know, it is what is – but they’re good’

Close: The conversation started with Wendy asking how Kim and Kanye - who share four kids - are doing. 'Good, I mean I saw them last month in LA after not seeing them for five months because of COVID,' he began

Close: The conversation started with Wendy asking how Kim and Kanye – who share four kids – are doing. ‘Good, I mean I saw them last month in LA after not seeing them for five months because of COVID,’ he began

Good daddy: West with all four of his kids recently: he has North, Saint, Chicago and Psalm with Kim

Good daddy: West with all four of his kids recently: he has North, Saint, Chicago and Psalm with Kim

Kim and Kanye have been seen going on dates recently after a tearful reunion in Wyoming in September, and he was pictured with all four of their kids – North, Saint, Chicago and Psalm – last week.

Cheban, who wore a plaid shirt, then explained how West is different.

‘It’s Kanye – he’s a genius. His brain is on 24 hours a day, seven days a week, 365 days a year. It’s overwhelming.

‘There has to be a certain point where things go AWOL and he comes right back, I think that is how a genius is.’ 

It is what it is! 'It's you know, it is what is - but they're good,' added the TV star

It is what it is! ‘It’s you know, it is what is – but they’re good,’ added the TV star

Get this: Cheban, who wore a plaid shirt, then explained how West is different. 'It's Kanye - he's a genius. His brain is on 24 hours a day, seven days a week, 365 days a year. It's overwhelming'

Get this: Cheban, who wore a plaid shirt, then explained how West is different. ‘It’s Kanye – he’s a genius. His brain is on 24 hours a day, seven days a week, 365 days a year. It’s overwhelming’

West has in the past gone on social media rants or said shocking things in interviews but then seems to quiet down, which could be his pattern. 

In September Kim took to social media to talk the ketchup up: ‘Okay, so I just got home to The Ultimate Truffle Ketchup by Foodgod,’ Kim said.

 ‘My brother was so excited when Jonathan launched his truffle ketchup. He ordered three of them online and text me and was like, “I just got us Jonathan’s truffle ketchup and we have to try it!”‘

Good product: Cheban has a new truffle ketchup out that he and Wendy tried on the show with French Fries. He said he worked on his truffle ketchup for a year. 'People are addicted to it,' added the star

Good product: Cheban has a new truffle ketchup out that he and Wendy tried on the show with French Fries. He said he worked on his truffle ketchup for a year. ‘People are addicted to it,’ added the star

She likes it: Kim hawked the FoodGod Truffle Ketchup last month for her pal Cheban

She likes it: Kim hawked the FoodGod Truffle Ketchup last month for her pal Cheban