Kylie Jenner is lambasted by fashion designer Michael Costello for only tagging high-profile designers on Instagram
Kylie Jenner got an earful from the designer Michael Costello after sharing a photo of herself in a colorful jewel-encrusted Balmain dress on Wednesday.
Costello jumped into the comments after being incensed about Kylie’s decision to tag the brand’s creative director Olivier Rousteing.
The 37-year-old designer claimed the 23-year-old Keeping Up With The Kardashians star regularly ignored the work of lesser-known designers and only promoted well-known brands.
Roasted: Kylie Jenner, 23, came under fire from fashion designer Michael Costello, 37, for tagging well-known designers on Instagram but not tagging her outfits from lesser-known personalities
‘Thank you my love @olivier_rousteing for the most perfect bday dress,’ Kylie tagged her post, which seemed to have set off Costello.
‘Thank you Oliver [sic] for the perfect bday dress. And thank you to the no name designers who work tirelessly around the clock on custom looks who she won’t tag , mention or @ . . . Unless it’s paid,’ he wrote in the comments.
‘And thank you to the glam team who always gets tagged no matter what. (this post has nothing to do with me as Kylie only wears something from me once a year and I’m lucky if I get a decent pic to post,’ he continued.
‘No shade to any of her team who styles her and no shame to the glam team . Even though we know you can not wait to unfollow me and drag me for filth!’
Costello accused the cosmetics mogul of promoting designers who were already established and not in need of the publicity.
Publicity contest: Costello claimed that Kylie mostly tags high-profile brands and their well-known designers on Instagram, ‘unless it’s paid’
Sharing the wealth: The designer, who said Kylie wears his outfits ‘once a year,’ wrote that she should tag more of the ‘no-name’ designers she sometimes wears; shown in November 2019
‘It’s sad that designers work so so so so hard on these opportunities to dress these gorgeous popular women and they only tag the major high end designers like Oliver [sic] but forget about the other ones.’
Costello claimed that his comment wasn’t in regard to his own brand, ‘but it definitely has a lot to do with the la designers why not tag at least one ? Not all the time but maybe once in a while.’
The comment had amassed at least 2,000 likes, though it appeared to have been hidden at some point.
Some of Kylie’s stans came to her defense and pointed out that she tagged other brands, though they listed well-known labels that seemed to prove Costello’s point.
Not helping: Some of Kylie’s stans came to her defense and pointed out that she tagged other brands, though they listed well-known labels that seemed to prove Costello’s point
A pattern? Kylie didn’t respond. A month earlier, some followers claimed she ‘refused’ to tag a Black-owned LoudBrand Studios after wearing one of its outfits on Instagram
Kylie didn’t bother to respond to the comment, which came a month after some followers claimed she ‘refused’ to tag a Black-owned fashion brand after wearing one of its outfits on Instagram.
During a trip to the Utah luxury resort Amangiri, Kylie wore a dress from LoudBrand Studios, but didn’t tag the item on her post, which featured her sipping on a refreshing spritzer.
‘Ok this is just a reach,’ Kylie responded in the comments. ‘Why would i ever REFUSE to tag a brand and block comments. this is completely false. i think this brand is amazing and i wanted to show support and will continue to do so. everyone go check out @LoudBrndStudios.’
She wore the outfit in a subsequent post, which was tagged, and she also directed her fans to the brand in her Insta Stories later.
Extended birthday bash: Kylie has been celebrating her 23rd birthday (which was technically on Monday) in recent days