Shane Warne spruces up to launch his debut fragrance

That’ll bowl them over! Shane Warne spruces up in a black suit and bow tie to launch his debut fragrance SW 23

Shane Warne has quite the ladies’ man reputation.

And the retired cricketer spruced up in a black suit, crisp white shirt and bow tie, in his latest Instagram video on Friday.

The 50-year-old ‘King of Spin’ launched his debut fragrance SW 23, and revealed 100 per cent of proceeds will be donated to My Room Children’s Cancer Charity. 

That’ll bowl them over! Shane Warne, 50, spruced up in a black suit and bow tie in an Instagram video on Friday (pictured), to launch his debut fragrance SW 23 

‘Hi, it’s Shane Warne here. I’m very excited to announce the launch of SW 23. It’s my first-ever fragrance and it’s available now at Chemist Warehouse,’ Shane told fans.

The cricket legend looked his dapper best in the short clip, and was well-groomed, showing off a golden tan and slicked-back blond hair.

Shane added in the post’s caption that he’s ‘so proud’ of the new scent.

Polished: The 'King of Spin' was well-groomed in the short clip, showing off a golden tan and slicked-back blond hair

Polished: The ‘King of Spin’ was well-groomed in the short clip, showing off a golden tan and slicked-back blond hair 

Intense: SW 23 is a mix of his initials and the number he wore during the many years playing cricket for Australia. The scent is described as 'woody and boldly intense'

Intense: SW 23 is a mix of his initials and the number he wore during the many years playing cricket for Australia. The scent is described as ‘woody and boldly intense’ 

SW 23 is a mix of his initials and the number he wore during the many years playing cricket for Australia. 

The fragrance costs $50 and is described as ‘woody and boldly intense’ with notes including fresh bergamot, wild mint, Indonesian patchouli and leather accord.  

Shane previously told The Daily Telegraph that the scent is already a hit with women.

A winner: Shane previously told The Daily Telegraph that the scent is already a hit with women: 'I've had some good feedback from women, they seem to like this'

A winner: Shane previously told The Daily Telegraph that the scent is already a hit with women: ‘I’ve had some good feedback from women, they seem to like this’ 

‘I’ve had some good feedback from women, they seem to like this,’ he said.

‘People will notice you wearing it and they will comment on how wonderful you smell.

‘It creates conversation and will make you feel happy, confident and sophisticated.’ 

Appeal: 'People will notice you wearing it and they will comment on how wonderful you smell,' the ladies' man added. Pictured in December

Appeal: ‘People will notice you wearing it and they will comment on how wonderful you smell,’ the ladies’ man added. Pictured in December