Roxy Jacenko and billionaire chicken heiress Jessica Ingham launch their surprising new business venture
Roxy Jacenko has launched a new business with her long-time friend, Ingham’s Chicken heiress Jessica Ingham.
The entrepreneurial pair have created an event brand called XRJ Celebrations, which will create fun and unique table settings and centrepieces for parties.
On Tuesday, the friends launched their first product, the Celebration Candle.
New business: Roxy Jacenko has launched a new business with her long-time friend, Ingham’s Chicken heiress Jessica Ingham
The product features a large wooden base that can hold a number of candles in an array of colours.
A small base with candles retails at $167, while the larger size retails at $287.
Candle refills will set you back $100 for the small set and $197 for the large and a candle trimmer retails for $15.
Eye-catching: The product features a large wooden base that can hold a number of candles in an array of colours. A small base with candles retails at $167, while the larger size retails at $287
According to the Daily Telegraph the centrepieces are made in Australia and the timber is sourced from a Marrickville supplier while the candles come from Melbourne.
‘Jess and I love doing centrepieces and table setting for family and friends so we thought, let’s do something different,’ Jacenko told the publication.
‘This is the first of lots of different things we have in the works.’
Locally made: The centrepieces are made in Australia and the timber is sourced from a Marrickville supplier while the candles come from Melbourne
Over the past few weeks, Roxy has been teasing the new business venture with Jess, on her social media platforms.
Last month, the Sydney-based entrepreneur shared the logo for her new brand, XRJ Celebrations, to Instagram and linked to the company’s business handle.
She had previously alluded to the new venture as far back as June.
Teaser: Over the past few weeks, Roxy has been teasing the new business venture with Jess on her social media platforms
Her new direction isn’t a surprise as Roxy recently revealed that isolation made her realise she ‘hated’ her high-stress job in public relations.
‘It’s been a realisation for me. I hated my job. I didn’t like what I was doing,’ she said on KIIS FM’s The Kyle and Jackie O Show.
‘I’m now semi-retired,’ she joked, explaining how the hectic nature of her job made it impossible for her to enjoy life.
New direction: Roxy’s (left) new business venture with Jessica (right) isn’t a surprise as Roxy recently revealed that isolation made her realise she ‘hated’ her high stress job in public relations
‘You don’t stop. You’re like a mouse on a spinning wheel and it wasn’t until we were in forced isolation…[I realised],’ she added.
While Roxy may be ‘semi-retired’, her flagship business Sweaty Betty PR will continue to be managed by her employees.
Roxy founded the company in 2004 when she was just 24 years old. Sweaty Betty’s former clients include Coles, Big W, Peugeot and Puma.
Stepping back: While Roxy may be ‘semi-retired’, her flagship business Sweaty Betty PR will continue to be managed by her employees. Roxy founded the company in 2004 when she was just 24 years old. Sweaty Betty’s former clients include Coles, Big W, Peugeot and Puma