What’s next for Roxy Jacenko? PR queen, 40, teases a lucrative new business venture after admitting she ‘hated’ her high-stress job in public relations
Sydney’s PR queen Roxy Jacenko looks set to add another company to her highly successful business empire.
The entrepreneurial powerhouse blonde, 40, took to Instagram on Wednesday, teasing the new venture.
Roxy posted a picture of herself at a Sydney timber yard, proudly leaning on a piece of pine while standing in the parking lot.
New horizons: Sydney’s PR queen Roxy Jacenko looks set to add another company to her highly successful business empire. The entrepreneurial powerhouse blonde, 40, took to Instagram on Wednesday, teasing the new venture
‘The face of someone who just bought 100 linear metres of pine for an exciting new side hustle. Coming soon,’ she wrote in the caption.
Roxy tagged friend and billionaire chicken heiress Jess Ingham and linked to a new business handle, XRJ Celebrations.
‘The face of someone who just bought 100 linear metres of pine for an exciting new side hustle. Coming soon,’ she wrote in the caption. Roxy tagged friend and billionaire chicken heiress Jess Ingham and linked to a new business handle, XRJ Celebrations
The business-minded blonde was seen jumping in the air with joy wearing a black puffer jacket and exercise tights.
The new direction isn’t a surprise as Roxy recently revealed that isolation made her realise she ‘hated’ her high-stress job in public relations.
‘It’s been a realisation for me. I hated my job. I didn’t like what I was doing,’ she said on KIIS FM’s The Kyle and Jackie O Show earlier this month.
‘I hated my job’: It comes after Roxy announced her semi-retirement from the public relations industry, following isolation during the COVID-19 pandemic
‘I’m now semi-retired,’ she said, explaining how the hectic nature of her job made it impossible for her to enjoy life.
‘You don’t stop. You’re like a mouse on that spinning wheel and it wasn’t until we were in forced isolation…[I realised]’ she added.
Roxy revealed that her PR business had suffered tremendously as a result of the coronavirus pandemic.
Taking a hit: Roxy revealed that her PR business had suffered tremendously as a result of the coronavirus pandemic
She said: ‘We lost 85 per cent of our clients in three days. And I was like, ‘Hang on a second, actually, I really dislike what I’m doing”.’
Clearly shocked, radio host Kyle Sandilands interjected: ‘But you’re so good at it!’
‘Yes, but I mean, I’ve had a job since I was 14. So now I’m like, it’s time to smell the roses,’ the mother-of-two responded.
Family time: Roxy is pictured with her husband Oliver Curtis, and their children, Pixie, eight, and Hunter, six
Describing her career as a ‘sick addiction’, Roxy said she always thought she would retire by 40.
While Roxy may be semi-retired, her flagship business Sweaty Betty PR will continue to be managed by her employees.
Roxy founded the company in 2004 when she 24 years old. Sweaty Betty’s former clients include Coles, Big W, Peugeot and Puma.
Success story: Roxy founded Sweaty Betty PR in 2004 when she 24 years old