Mike Ashley’s Frasers Group buys stake in Hugo Boss

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Mike Ashley’s Frasers Group buys £97m stake in Hugo Boss as part of plans to take his retail empire upmarket

By Daily Mail City & Finance Reporter

Published: | Updated:

Mike Ashley’s Frasers Group – the owner of Sports Direct – has bought a £97m stake in Hugo Boss as part of plans to take his retail empire upmarket. 

The ‘strategic investment’ is worth 5.1 per cent of the French company. 

Staking a claim: The ‘strategic investment’ is worth 5.1 per cent of the French company

Ashley wants to reposition his fashion empire towards ‘premium third-party brands’. 

In February his company bought a 12.5 per cent Mulberry stake. 

Frasers Group said the investment reflected its ‘growing relationship with Hugo Boss’. 

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