Colombian singer J Balvin who has worked with Jennifer Lopez debuts Guess collaboration

He is considered the ‘face of modern Reggaeton’ and has worked with Justin Bieber, The Black Eyed Peas and Jennifer Lopez.

And now, J Balvin is out with promotional shots for his second collaboration with fashion label Guess, a capsule collection entitled Guess X J Balvin Colores.

The line, which includes colorful pieces especially designed for women, men and children, is inspired by the 35-year-old Colombian singer’s latest album Colores, which came out in March.

Initially, the Guess collaboration was timed to release around the same time as Balvin’s album, but was delayed due to the coronavirus pandemic.

In the new photos pushing the line, which comes out June 5, the award-winning musical artist is seen posing in his birthplace – Medellín, Colombia.

‘It has been very exciting to shoot the Guess x J Balvin Colores campaign in the city where everything started for me,’ the fashion-forward Balvin said in a statement. 

‘To have this huge global campaign with Guess spotlight the vibrancy of the people and culture of Medellín. It is another opportunity to show the world how beautiful and amazing Colombia is, and the surging artistic vibes throughout the city and country.’

The capsule collection incorporates the colors of red, yellow, green, blue and purple, displaying a more youthful and playful side that also includes elements like tie-dye, color blocking and sportswear influences.

The website for the new J Balvin X Guess collab even has a coloring book available for download.  

J Balvin X Guess Colores is the second fashion foray Balvin has made with the Guess brand, after their successful first collaboration in January of 2019. 

Balvin is known for his eccentric and colorful looks, having become a staple presence at Fashion Weeks in New York and Paris. 

The star has even called fashion his ‘life’s passion, on the same level as music,’ and is a vocal proponent of greater Latin representation in the fashion industry as a whole. 

While early access to his new Guess collection will be live at pop-up experiences in Chicago and Los Angeles, the full Guess x J Balvin Colores collection will hit Guess.com on Friday, June 5th.