Idris Elba has ‘trademarked his OWN name as he prepares to launch beauty brand Sable Labs and podcast Coupledom with wife Sabrina’
Idris Elba has trademarked his own name as he prepares to launch his lifestyle brand with wife Sabrina.
It was reported by The Sun on Wednesday that the actor, 47, and his other half, 30, have submitted applications with the Intellectual Property Office earlier this year for Sable Labs and their podcast Coupledom.
According to the publication one application for their lifestyle brand suggests the couple will make dozens of products, including soaps, aftershave, cosmetics like lipstick and mascara, and bubble bath, amongst others.
Application: Idris Elba has ‘trademarked his OWN name as he prepares to launch beauty brand Sable Labs and podcast Coupledom with wife Sabrina’
Another list of products reportedly sees the pair venture in medical items such as medicated acne treatment, dermatological products, nutritional supplements, and items that will help with the prevention and treatment of hair loss.
It was claimed that Idris requested to trademark his name and made the applications for the brand through his UK firm IE7 Holdings Limited, which he also uses for his music business, clothing brand, and production company Green Door Pictures.
MailOnline have contacted Idris’ representatives for comment.
The couple aim to make Sable Labs a ‘global community that celebrates partnerships of all kinds – romantic couples, business partners, creative duos, long standing friends, family ties and much more.’
Project: According to the publication one application for their lifestyle brand suggests the couple will make dozens of products, including soaps, aftershave, and cosmetics
Idris and Sabrina launched their first project, a podcast hosted by the actor and model couple named Coupledom in February.
In it they explain the ethos behind their new brand and answer in-depth questions about their relationship.
Speaking in a video shared to the brand’s new website at the time, Idris said: ‘We’ve started something called Sable Labs – that’s Elba’s backwards!
‘We believe if we can create a Coupledom community, we can share our experiences and help each other communicate better, and achieve more.’
Sabrina continues: ‘We’d love to explore couples and relationships of all kinds under the topic of Coupledom – which is two people coming together to make a shared dream a reality.
‘My hope is that by listening to other partnerships, people will recognise themselves and their own relationships, finding common ground that they can apply to their own lives.
The business of love: Idris and Sabrina launched their first project, a podcast hosted by the actor and model couple named Coupledom in February.
‘We hope that Coupledom becomes an inspiring space to help one another grow.’
The ‘Coupledom’ podcast will be the first project to launch from Sabrina and Idris’ joint partnership and will see the duo drill down into questions such as how did they meet, when did they ‘know’, why do they work and what lessons have they learnt from each other.
The couple exchanged vows at the Ksar Char Bagh hotel in Marrakesh surrounded by 150 of their nearest and dearest in April 2019.
Helping others: The couple aim to make Sable Labs a ‘global community that celebrates partnerships of all kinds – romantic couples, business partners, and creative duos’