‘I’m really getting over it!’ Jackie ‘O’ Henderson slams Instagram models for promoting ‘unnecessary’ products on Instagram
Radio personality Jackie ‘O’ Henderson has slammed influencers for promoting ‘unnecessary’ products on Instagram.
Speaking on her KIIS FM radio show on Monday, the radio host, 45, said she’s ‘really getting over’ people spruiking products on social media and claimed it doesn’t even make others want to purchase the item.
‘I’m really getting over Instagram and people flogging products and doing ads. I just don’t like it too much,’ she told her co-host Kyle Sandilands.
‘I’m really getting over it!’ Jackie O Henderson (pictured) slammed influencers for promoting products on Instagram on Monday
‘If you do it every now and then and you feel it suits you and it fits with your brand, I think fine do it, but if you’re just flogging face creams etc, I just get over looking at your posts because I don’t think you’re very authentic,’ she continued.
Jackie went on to say that influencers don’t get paid much unless you’re a celebrity with 50 million followers such as Kim Kardashian or Charlie Demilio.
Kyle also added that he wouldn’t buy a product online just because he saw someone promoting it.
‘I don’t think it even works’: Her co-host Kyle Sandilands (pictured) also added that he wouldn’t purchase a product online just because he saw someone promoting it
‘I’m not going to buy a diet Fanta because someone is pushing it. I don’t think it even works nor do I think the things I see advertised have big advertising budgets.’
He also said that not all the products an influencer shares is always relevant to their followers.
‘If you follow a bikini girl on Instagram but there selling acne cream [it’s not going to work] because most of them may be blokes. It’s not really going to translate and it’s a big hole. A lot of people think it’s going to work one way and it doesn’t,’ he said.
Instagram influencer: Some of Australia’s most popular former reality stars including MAFS’ Jessika Power (pictured) have managed to carve out lucrative careers for themselves beyond TV
Some of Australia’s most popular former reality stars have managed to carve out lucrative careers for themselves beyond TV.
Married At First Sight’s, Jessika Power can take home around $8000 per week from social media endorsements and personal appearances.
The 27-year-old boasts an impressive 215,000 followers on the popular social media app, and has been promoting everything from teeth whitening products to vibrators recently.
Cashing in: MAFS’ Martha Kalifatidis (pictured) earns around $700 for each sponsored post, according to website Influencer Fee
Jessika’s MAFS co-star, Martha Kalifatidis, earns around $700 for each sponsored post, according to website Influencer Fee which calculates how much an influencer is worth based on the amount of followers they have.
Martha, 31, has 330,000 followers, putting her at the top of her Instagram game.
Another former MAFS star pulling in the big bucks for their Instagram posts is Jules Robinson, who earns around $650 per sponsored post.
Fame: Former MAFS star Jules Robinson (pictured) is also earning around $650 per sponsored post