Gemma Collins has raked in £100,000 in just one day through sales of her new sweatshirt after Little Mix’s Jade Thirlwall is spotted wearing one.
The TOWIE star, 39, released the In The Style clothing line, which is based on her most iconic phrases, in an attempt to cheer fans up amid the coronavirus lockdown.
And sales went through the roof after Jade, 27, took to Instagram on Friday in an ‘I’m: Single, Taken, Claustrophobic Darren’ sweatshirt.
Diva: Gemma Collins, 39, released the In The Style clothing line, which is based on her most iconic phrases, in an attempt to cheer fans up amid the coronavirus lockdown
The endorsement, which came during a video interview for Capital FM radio, saw In The Style website traffic reach 20,000 in just 24 hours and resulted in sales of more than 6,000 units.
And with the sweatshirt priced at around £20 it meant more than £100,000 hitting the tills.
It is thought that this sudden surge has made Gemma’s collection the most successful celebrity collaboration for In The Style in relation to sales within one month of launching.
Icon: Sales went through the roof after Little Mix’s Jade Thirlwall, 27, took to Instagram on Friday in an ‘I’m: Single, Taken, Claustrophobic Darren’ sweatshirt
The slogan makes reference to Gemma’s 2016 stint on Celebrity Big Brother when the diva shouted at Darren Day when she panicked about being locked in the house.
The TV personality signed a six-figure deal with online clothing brand In The Style to design the collection, according to The Sun.
The sales come just days after Gemma revealed that her mum was been rushed to hospital with pneumonia.
Worrying: Just days previously, Gemma revealed that her mum was been rushed to hospital with pneumonia and shared a snap of her mum’s hand connected to a drip
Gemma took to Instagram Stories to share a snap of her mum’s hand attached to a drip, as she praised NHS nurses for taking care of her.
The star also revealed that Joan has been at higher risk of contracting an infection as she suffers from rheumatoid arthritis, especially in the current climate as the coronavirus pandemic continues to spread.
Gemma first revealed that Joan had been hospitalised when she shared of her hand attached to the drip, along with a caption: ‘Love u Mum.’
Adorable: Gemma has always been close to her mum Joan, with the former Dancing On Ice contestant sharing an adorable throwback snap of the pair in March to celebrate Mother’s Day
The star then shared another snap of the drip, with the caption: ‘Thank you to all the nurses who helped my mum she’s had pneumonia and on the mend.
‘NHS thank you thank you so over stretched right now my mum has rheumatoid arthritis and is high risk to infection.’ [sic]
Gemma has in the past spoken about her mum’s health struggles, and just last year she was hospitalised for pneumonia.
Upsetting: Gemma then shared a second post of the hospital drip as she praised the NHS nurses for taking such good care of her mum
She previously described her mum’s health battle as ‘two years of hell,’ telling The Sun: ‘I always tried to be really strong, so when I was with her I was happy, upbeat, like ”Come on mum, you’re gonna be alright!”
‘Then I’d leave the house, get in my car and cry for hours.
‘I used to ring my friends and say ‘I just don’t know what I can do to help my mum,’ it was the worst thing.’