David Beckham has quit his fashion label Kent & Curwen after the brand suffered a reported £18 million loss over the past three years.
The retired England footballer bought into the high-end fashion brand in 2015 and had just launched a collection inspired by the hit TV show Peaky Blinders last autumn.
However, Metro.co.uk understands that David, 45, left the brand last year after a portfolio of brands, including Kent & Curwen, was sold to Shandong Ruyi International for $285 million (£228 million).
Although the sale was intended to boost the brand, the company faced some issues prompting David to part ways.
It’s said the father-of-four continues to support the British fashion industry and emerging talent in his role as British Fashion council.
David had launched the Peaky Blinders-inspired range during Men’s London Fashion Week last year.
In February 2019, the brand teamed up with The Stone Roses to release a collection of hats, sweatshirts and jackets. But it was criticised for the expensive prices with the jackets retailing for £450.
Announcing their partnership at the time, a statement read: ‘Kent & Curwen Creative Director, Daniel Kearns, grew up listening to The Stone Roses.
‘For him they are a band that established the look and the sound of the 90’s.
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‘The music and artwork created by The Stone Roses now forms the inspiration for the Kent & Curwen Spring/Summer 2019 collection which celebrates the feeling of British summer time, iconic British music and British culture.’
News of David’s departure comes just days after his wife, Victoria Beckham, furloughed a reported 25 members of staff to help save her own fashion brand during the coronavirus pandemic.
Metro.co.uk has reached out to David’s reps for comment.
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