High-profile public relations business owner Roxy Jacenko has joined the big crowds outside a Sydney bike shop as Australian families look for ways to exercise together during the coronavirus lockdown.
Roxy, 40, was spotted waiting in line for almost two hours outside 99 Bikes as she shopped for scooters for daughter Pixie, eight, and son Hunter, five.
A report in The Australian Financial Review said 99 Bikes has seen a spike in sales in the past four weeks due to the lockdown, which forces families to share their outside exercise time.
‘There’s been about a 50 per cent increase across our stores, but in our city stores it would be more, so around inner Sydney, inner Melbourne, inner Brisbane,’ Matt Turner, managing director of store owner Pedal Group, told the AFR.
Salesman Nick Johns said ‘we’ve also had a lot of people spending time with their family which is really good to see, buying kids bikes.’
Sick of lockdown? Roxy Jacenko waited in line for almost TWO HOURS on Tuesday at a bicycle store in Bondi with her children Pixie and Hunter… as bike sales jump amid the COVID-19 crisis
Roxy cut a casual figure on the outing in black leggings, a black Alexander Wang T-shirt which retails for approximately $452, and black sneakers.
She teamed the outfit with a nylon Prada bag, which is estimated between $1,000 – $2,000.
The family, joined by a female friend on the day, looking upbeat despite waiting in line for so long.
Designer on the go! Roxy cut a casual figure on the outing in black leggings, a black Alexander Wang T-shirt which retails for approximately $452, and black sneakers. She teamed the look with a nylon Prada bag, which is estimated between $1,000 – $2,000
Ready to buy something? They appeared to be joined by a female friend on the day, looking upbeat despite waiting in line for so long
Everyone’s got the same idea! According to The Australian Financial Review, 99 Bikes has seen a huge increase in sales in the last four weeks due to coronavirus
Success! Roxy picked up two new scooters for her children
Get out of her way! Roxy had a go on Hunter’s Scooter and happily rolled down the street
Business is booming: The managing director of Pedal Group, which owns the store, told the publication they’ve seen a ’50 per cent increase’ in sales in their stores
Roxy Jacenko revealed earlier this month that her main company, Sweaty Betty PR, lost 85 per cent of its clients in three days as many businesses were forced to shut their doors as part of the lockdown designed to slow the spread of coronavirus.
Roxy says her three other media agencies are continuing to serve different areas of the communications sector while her main company, Sweaty Betty PR, struggles.
‘Fortunately, we diversified and added other arms to my group of companies well before COVID-19 hit,’ Roxy told marketing website B&T earlier this month.
Struggles: It comes after Roxy Jacenko revealed earlier this month that her main company, Sweaty Betty PR, lost 85 per cent of its clients in three days due to coronavirus
One of Roxy’s companies is 18Communications, which facilitates communication between Australian businesses and Chinese consumers through popular messaging app WeChat and social media app Weibo.
She also has an online influencer agency (The Ministry of Talent) and a social media content creation agency (Social Union).
She’s a busy woman: She also has an online influencer agency (The Ministry of Talent) and a social media content creation agency (Social Union)
Focused: ‘Now the focus is to make sure we continue to grow these companies whilst we look at options for Sweaty Betty PR in the short term,’ she said
Too cute: Roxy doted on her children on the outing
‘Now the focus is to make sure we continue to grow these companies whilst we look at options for Sweaty Betty PR in the short term,’ she said.
As well as her media ventures, Roxy sells hair accessories and hosts sponsored content on Instagram. Her children, Pixie and Hunter, are also influencers.
It comes after Roxy revealed she was prepared to sell her Hermès Birkin collection and Aston Martin just to make ends meet.
Sacrifices: It comes after Roxy revealed she was prepared to sell her Hermès Birkin collection and Aston Martin just to make ends meet