Sky Sports News bosses enrage their OWN staff after asking viewers to judge whether presenters are ‘sexy’ and ‘good looking’ in bungled email
- Sky Sports News have sent a contentious online survey around to its viewers
- In it they ask viewers to determine whether or not presenters are ‘good looking’
- The survey has led to senior presenters demanding crisis talks with management
Sky Sports News are facing a backlash from staff after sending an online survey to viewers asking whether their presenters are ‘sexy’ and ‘good-looking’.
The channel has promoted award-winning female broadcasters and journalists for the last 20 years, but have caused outrage with a bungled attempt at market research that led to senior presenters demanding crisis talks with management.
The Sky Insight survey sent out this week, which has been seen by Sportsmail, features a section in which viewers are asked if presenters possess certain characteristics. Among the options are reliable, sexy, good-looking, pretentious and irritating.
Sky Sports News have angered staff after asking viewers to determine whether they are ‘sexy’
The company asked viewers via an online survey whether or not if they find staff ‘good looking’
When staff discovered the contents of the survey earlier this week, many thought it was an April fool’s joke.
But Sky Sports News director Mark Alford has since confirmed it was genuine and was sent to subscribers.
Alford spoke to staff to hear their grievances, but in an email defended the channel’s data-led approach.
A Sky spokesman said the generic survey, formatted by a market research company, was sent in error and the data collected was never used. He made clear that questions related to men and women.
‘A survey which had historically been used for testing opinion on entertainment shows and characters, including comedy, was mistakenly used for Sky Sports and will not be used again,’ he said.
Many of the staff initially thought was an April Fool joke conducted by Sky Sports News