Victoria Beckham has announced she will donate 20 per cent of all sales from her fashion label and beauty brand to struggling food bank charities amid the coronavirus pandemic.
The former Spice Girl, 45, was forced to shut her flagship store in London’s Dover Street during lockdown but with the high-end fashion label still taking online orders, she has made the generous decision to donate to charities on the frontline of the crisis.
Along with her eponymous clothing brand, the star has also pledged sales from her new make-up line, Victoria Beckham beauty – with the donations from both businesses going to UK charity The Trussell Trust and US charity Feeding America.
Wow: Victoria Beckham has announced she will donate 20 per cent of all sales from her fashion label and beauty brand to struggling food bank charities amid the coronavirus pandemic (pictured last month)
In a statement on her website, she wrote: ‘We are committed to caring and supporting those on the front lines of the COVID-19 relief efforts – words can’t describe how thankful we all are for the bravery and hard work of everyone who is making significant sacrifices to keep us safe. We are in this together.
‘At Victoria Beckham and Victoria Beckham Beauty, we firmly believe that during these uncertain times, feeding yourself and your family should not be one of those uncertainties.
‘We are committed to helping the most vulnerable people in our communities: the nurses and healthcare workers who are sacrificing their own health to treat and care for others; the teachers who are continuing to support their classrooms; mothers and children, many of whom are now at home, balancing full-time jobs and home schooling; and the elderly, who are at greatest health risk and unable to go out to shop for themselves.’
‘Above all, we stand behind the women who are supporting other women through this challenging time.
Good cause: Along with her eponymous clothing brand, the star has also pledged sales from her new make-up line, Victoria Beckham beauty – with the donations from both businesses going to UK charity Trussell Trust and US charity Feeding America
‘This commitment is also why starting 25th March, we will be donating 20% of sales from victoriabeckham.com and victoriabeckhambeauty.com to Feeding America in the US and The Trussell Trust in the UK.
‘Feeding America is a non-profit organisation in the United States. It is a nationwide network of more than 200 food banks that feeds more than 46 million people through food pantries, soup kitchens, shelters, and other community-based agencies.
‘Every $1 donated to Feeding America provides 10 meals to people in need.
‘The Trussell Trust works to stop UK hunger and poverty by supporting a network of over 1,200 food bank centres to provide emergency food and compassionate, practical support to people in crisis. Even £10 gives a parent the peace of mind that their family will not go hungry tonight.
Fashion forward: The former Spice Girl, 45, was forced to shut her flagship store in London’s Dover Street during lockdown but with the high-end fashion label still taking online orders, she has made the generous decision to donate to charities on the frontline of the crisis
‘Thank you for your support and loyalty as we navigate this uncertainty together – we truly value you, our community, more than ever.’
A close source to the Beckhams told MailOnline on Sunday that there’s a feeling of camraderie and support at the fashion company – with Victoria currently working from home in the Cotswolds as the UK’s lockdown continues.
Victoria is still busy while on lockdown, last week marking her new working from hoke set-up with a classic Posh Spice throwback.
The mother of four shared a snap to mark the occasion on Tuesday, of her working at a computer.
She declared in the caption: ‘For as long as this is our new normal we will make it positive.’#TeamVB is WFH. And for those of us with kids we are also all working around a classroom schedule Keep smiling!’ she wrote.
Go for it: In a statement on her website, she wrote: ‘We are committed to caring and supporting those on the front lines of the COVID-19 relief efforts (pictured March 2019)
Victoria and husband David, 44, are parents to Brooklyn, 21, Romeo, 17, Cruz, 15 and Harper, eight.
While their eldest is in lockdown in the US with his actress girlfriend Nicola Peltz, Victoria and David are caring from the UK with the rest of the family.
Victoria took to her Instagram Stories to show sweet footage of David leading an art class for Romeo, Cruz and Harper on Monday, the first day of no school for millions across the UK.
Victoria revealed that David was moonlighting as an art teacher for the day, with his heavily tattooed arms in shot.
She proudly showed off her husband getting stuck in with their daughter’s creation, writing alongside one video: ‘@davidbeckham has some teaching skills.’
Working it: Victoria is still busy while on lockdown, last week marking her new working from home set-up with a classic Posh Spice throwback
Later, Victoria filmed Harper using an Ipad to practice her math skills with the help of digital games.
The family also took part in a nationwide applause in honour of NHS workers during the coronavirus lockdown on Thursday.
Victoria and Harper also FaceTimed with nurses who were working at King’s Hospital in London on Friday.
The fashion mogul was in good spirits as she posed in a photo beside her little one who smiled brightly as they chatted with the NHS staff.
Gushing about the occasion, Victoria wrote on the photo of their chat: ‘Face Time with the nurses at King’s hospital in London today x’
She captioned the snap: ‘#TeamVB is WFH. And for those of us with kids we are also all working around a classroom schedule Keep smiling!’
On Thursday, Victoria shared a video of husband David leading the applause along with their children as the family took part in the Clap For Carers initiative.
As they applauded, Victoria said behind the camera: ‘So us Beckhams are clapping to show our thanks to all the people working for the NHS, the doctors the nurses, keeping us safe, working so so hard.’
The Clap For Carers campaign, which started online, has been staged because ‘during these unprecedented times they need to know we are grateful’, the organisers said.
It followed similar moves in Italy and Spain – which have the world’s highest death tolls – which created astonishing scenes earlier this month as they applauded from terraces in the countries’ cities
Supportive: On Thursday, husband David led the applause along with their sons Romeo, and Cruz, and their daughter Harper as the family took part in the Clap For Carers initiative