PR queen Roxy Jacenko reveals she’s lost ’85 percent’ of her business in ‘just 72 hours’

With the coronavirus forcing businesses shutdowns, the local economy has become another casualty of the pandemic. 

In an interview with The Daily Telegraph on Monday, Roxy Jacenko revealed she had lost ’85 percent’ of her company Sweaty Betty PR in ‘just 72 hours’.     

‘We have been hit extremely hard,’ the 40-year-old publicity maven told the newspaper. 

Devastatingly, Roxy revealed she had been forced to let go of ‘four extremely loyal and dedicated team members’.  

‘It’s been an extremely sad and surreal week for me as a small-business owner, when you watch something you have worked quite literally seven days a week for 24 hours a day tumble down in a matter of days with no certainty on when you will be able to exercise the plan on rebuilding,’ she said.

In a post on Instagram Stories in February last year, Roxy spoke about the difficulty of running her own business.

‘People think owning your own business means you will work less… No, you will work harder than you’ve ever worked!’ she wrote.

Speaking to Who magazine in February 2018, Roxy confessed she tends to be ‘obsessive’ when it comes to her work.

‘I’m obsessive about clearing my [email] inbox each day. We work until we literally have no skin left on our fingers,’ she said. 

She added: ‘If you want to achieve anything in life, you have to go out and get it.’ 

As of Monday, there were 4,163 cases of coronavirus in Australia, resulting in 17 deaths. 

Daily Mail Australia has reached out to Roxy for comment.