Married At First Sight: Coronavirus destroys cast’s dreams of becoming celebrities

Coronavirus has destroyed the Married At First Sight cast’s dreams of launching celebrity careers and cashing in on their 15 minutes of fame after the finale. 

All of the participant’s scheduled nightclub personal appearances have now been cancelled as pubs and licensed venues shut across the country on Monday.

Meanwhile, they’ll struggle to secure Instagram endorsements as the financial fallout to COVID-19 means most brands are taking on less ambassadors going forward. 

Last week, Home House Nightclub in Geelong announced it was closing its doors, cancelling Michael Goonan’s appearance which was meant to be on Saturday.

As Scott Morrison has now ordered all licensed venues to shut to prevent COVID-19 spreading further, all of the cast’s upcoming appearances have been axed.  

With the closures potentially lasting up to six months, by the time venues are opened again the current cast will likely be a distant memory to most Australians. 

In previous years, night club appearances and sponsored posts have proved to be the most profitable ways for MAFS stars to make quick cash after the finale. 

An industry source explains: ‘Australian reality stars have a very short shelf life and need to act fast if they want to make money. Immediately after their show ends, the bigger names can make up to $3,000 for a single club appearance. 

‘Their fee gradually drops as time passes, until venues start booking more relevant talent once a new season or new show airs and viewers move on.’

However, the coronavirus pandemic has cut the current cast’s brief timeframe to make the most of their fame short. 

It comes after Channel Nine relaxed the rules about the participants cashing in on their newfound public profiles this year. 

For the first time in the history of the show, most of the cast had signed with celebrity agents and lined up appearances before the show started airing.