Glamorous socialites and trendy teens are reinvigorating one of London’s most desirable neighbourhoods as they bring back ‘the buzz’ to the royal borough.
After years of London’s finest migrating to the east-side of the city, Chelsea has been ‘remade’ as a hip and young place, where the grandchildren of the hippie Sixties set are living.
According to Tatler magazine, stirrings began back in 2017 when it emerged Stormzy was living in the borough, while Adele was also viewing apartments to buy in the swish neighbourhood.
And it’s not just celebrities, with royals including Prince Harry, 35, and Princess Beatrice, 31, frequently stomping the streets of the borough while living in London.
But what exactly makes the postcode so iconic, and what can be credited with the revival of SW13 now? FEMAIL investigates…
Royal family friends
Among those living in the borough are close friends of Prince Harry and Prince William, Charlie van Straubenzee and his wife Daisy (pictured, while attending Princess Eugenie’s wedding in October 2018)
Others who can be spotted strutting their way along the King’s Road include the daughter of Viscount Chelsea, Philippa Cadogan (pictured left, while attending an event in Kensington Palace in 2014) as well as Viscount Cowdray’s son Perry Pearson (pictured right)
Young socialite Carinthia Pearson and friends Lord George Dorechester and Louisa Wentworth Stanley have also been known to tread the boards of some of Chelsea’s finest spots
There’s plenty of Blue Blood living in the royal borough, with the Viscount Chelsea’s three children all residing on the same street in the neighbourhood.
Philippa, George and Charlie, who are all in their twenties, are neighbours having settled just a stone’s throw from one another.
Meanwhile Viscount Cowdray’s children Perry Pearson and his cousin Carinthia also live just metres from the King’s Road.
Carinthia can frequently be seen relaxing alongside Louisa Wentworth Stanley, whose brother Harry is engaged to actress and former-girlfriend of Prince Harry, Cressida Bonas.
Meanwhile Meghan Markle selected Chelsea dweller Grace Wales Bonner to dress her for her first appearance after giving birth to baby Archie (pictured, Grace at a Vogue event in May 2019)
Socialities and friends of Princess Eugenie, Hum Fleming (left) and Clara Paget (right) can regularly be seen relaxing along the King’s Road
And that’s not the only royal connection in the set, with Princess Eugenie often spotted in The Fox & Pheasant alongside her friends Clara Pagent, Ella Ross and Hum Fleming.
Daisy van Straubenzee, whose husband is remain close friends with Prince Harry and Prince William, can often be seen relaxing in the neighbourhood.
And even Meghan Markle has a friend in the borough – with designer Grace Wales Bonner living in the neighbourhood.
A white trench dress by the menswear designer was selected by Meghan to wear for son Archie Harrison’s first photocall at Windsor Castle.
The trendy teens
Young socialities are proven the area is the hippest place to be, including India Warrender and close pal Charlie Walker, who hang out in a set alongside Damian Hurley and Valeska Schliemann (pictured, India and Charlie)
It’s hard to miss the flock of young socialities who have migrated to Chelsea over the years for their Insta-worthy adventures.
They’ll often be spotted in athleisure style, donning Burberry and Raf Simons as well as Off-white and Undercover.
Among them, is India Warrender, whose father Hugh is a Hedge Fund manager and founder of Knightsbridge School.
Meanwhile Liz Hurley’s son Damian is also part of the same gang, joining the group for days out in the borough when he’s down from Herefordshire in the city (pictured, Damian Hurley)
The teen can often be seen relaxing in the Bluebird restaurant on the King’s Road alongside friends Lara Keswick, as well as Valeska Schielmann and Charlie Walker, whose peroxide blonde locks are visible a-mile away.
Meanwhile Liz Hurley’s son Damian is also part of the pack, joining the gang for days out in the borough when he’s down from Herefordshire in the city.
When not enjoying London life, the group can be seen holidaying on city breaks across Paris, lapping up the sunshine the Caribbean or St Tropez, or, most recently, taking to the slopes in glitzy St Mortiz.
‘Spiritual’ disco workouts
Remade in Chelsea: The London neighbourhood has become a the place to be seen once again after a series of buzzy hotspots and trendy socialites have reinvigorated the area (pictured, popular hang-out spot Barry’s Bootcamp)
Instead of flocking to local clubs to party hard like their parents in the eighties or swinging sixties grandparents, the latest social set are far more likely to be spotted enjoying an early night and heading to an early Saturday morning work-out class.
Among the most popular hotspots in the neighbour are Barry’s Bootcamp in nearby Victoria, which offers high intensity workouts.
Thursday mornings are said to be particular popular, with the Abs and A** class at 8.20am proving a hit before those who are working head to the office.
Socialites including the Manners sisters have been spotted enjoying workouts at Core Collective in Chelsea
Those who work out at the trendy Kobox along the King’s Road will be able to find hunky Toby Huntington-Whiteley working as a personal trainer in the gym (pictured, at an event in February 2019)
Among those who frequent the class includes India Warrender, local socialite, who revealed: ‘Spiritual and physical well-being is popular.’
Meanwhile others including Eliza Manners may enjoy workouts at the Core Collective, while those heading to the KXU will rub shoulders with Princess Beatrice, 31, who is a regular at the boutique gym.
It’s a sister gym of KX, another facility which Prince Harry, 35, would frequent while living in London.
And others have been spotted visiting Kobox along the King’s Road, where hunky Toby Huntington-Whiteley works as a personal trainer.
Street food
Among the trendiest of eateries in the upmarket neighbourhood is the cleverly named ‘Phat Phuc’ noodle bar
Socialite Bea Fresson counts the street-food noodle bar as one of her top spots in the city, and can often be found enjoying a restorative bowl of noodles in the
Among the latest trendy spots in SW13 to prove a hit for those living in the area is the clever (and cheekily named) Phat Phuc Noodle Bar.
The name is Vietnamese, and roughly translates as ‘Happy Buddha’.
Delicious fragrances from the street food spot waft from its base in a courtyard just off the Kings Road as chefs prepare hot soups and restorative noodles right in front of hungry customers.
Socialite and luxury brand consultant Alexandra Corello’s favourite hotspot is the newly launched riverside restaurant No Fifty Cheyne (pictured, with her daughter Olimpia)
Meanwhile other hip groups, including Lara Keswick, are regulars in The Bluebird on The King’s Road, where they can often be found relaxing
Other favourites among the set include homely Young’s Pub The Surprise and the ever-popular Bluebird, which remains a number one spot for lunch for many in the neighbourhood.
India, as well as pals Lara Keswick and Charlie Walker, whose mother is stylist Elizabeth Saltzman, are regulars at the hit brunch spot.
Meanwhile socialite Alexandra Carello’s established favourite is newly launched No Fifty Cheyne, which offers diners chandelier adorned ceilings and a view of the river.
Local boozers
Local boozer The Fox & Pheasant, which often sees royals including Princess Eugenie frequent it’s bar, boasts celebrity owners James Blunt and his wife Sofia Wellesley
Despite being on the border of Chelsea and Fulham, The Fox & Pheasant has proved a smash hit with local residents since it opened in October 2018.
Owned by singer James Blunt and his wife Sofia, this ‘little country pub tucked away in the corner’ of the Borough is often frequented by Princess Eugenie and her set of friends.
Meanwhile The Slug, recently renamed the Redback, on Fulham Road offers bargain Jagerbombs for just £2,50.
Those looking for a wild night out often head to 151 nightclub, with it’s sticky floor and oft-heaving dancefloor.
Posh party shops
Quirky store Ad Hoc, which is located on the King’s Road, offers posh partiers a chance to dress up in their wildest fineries (pictured, a happy customer outside the shop)
The quirky Ad Hoc, an independent store on the King’s Road, offers everything a young socialite in Chelsea could need.
From fishnet bodysuits to face-gems and costumes, the shop is a kind of ‘posh party store’ promises customers they’ll turn heads on night’s out.
But it’s not all novelty face masks and festival-worthy ensembles – Ad Hoc also stocks popular Californian brands like LNA and Wildfox for that lazy loungewear perfect for brunch.
Among those who count Ad Hoc in their top Chelsea spots includes quirky socialite and chocolate dynasty scion Jemima Cadbury, who lives just off Sloane Square.
Chocolate dynasty scion Jemima Cadbury is among those who have been known to pop into the posh party store