Oxford Street is closed as 70 firefighters battle huge blaze at a souvenir shop
- Fire broke out on ground floor of a five-storey souvenir shop in Mayfair on Friday
- 70 firefighters and 10 engines from six boroughs were scrambled to tackle blaze
- Oxford Street was partially shut from Marble Arch to Oxford Circus stations
Dozens of firefighters are tackling a blaze at a gift shop in central London which has left Oxford Street partially closed.
Ten fire engines and around 70 firefighters were called to the address on the corner of Gilbert Street, in Mayfair, on Friday evening after a fire broke out at the souvenir shop, Colour London.
Footage posted online showed plumes of smoke coming from the building as crews from the London Fire Brigade (LBF) fought to keep the blaze under control.
Firefighters tackle a large fire at a property on the corner of Oxford Street and Gilbert Street in central London
Smoke rises from a building on Oxford Street after a blaze broke out in a souvenir shop
Commuters were advised to seek alternative routes as Oxford Street was closed in both directions between Marble Arch and Oxford Circus.
‘The ground floor of the five-storey building is alight. The Brigade’s 999 Control Officers have taken 12 calls to the blaze,’ the LFB said.
Fire crews from Soho, Lambeth, Kensington, Chelsea, Kentish Town, Euston and surrounding fire stations attended the scene.
The cause of the fire is not known at this stage.
Firefighters tackle a large fire at a property on the corner of Oxford Street and Gilbert Street in central London
Firefighters tackle a large fire at a property on the corner of Oxford Street and Gilbert Street in central London