‘Another PR disaster waiting to happen’: Jacob Rees-Mogg triggers fresh Tory snacks backlash as he posts picture of him eating Walkers crisps prompting calls for a boycott after Chancellor Rishi Sunak’s Twitter war over using Yorkshire Tea
Jacob Rees-Mogg hits back at Twitter ‘cancel culture’ with Walkers crisps tweetWas responding to article setting out what to do if your product suffers backlashComes after Chancellor Rishi Sunak sparked Twitter war for using Yorkshire Tea
Jacob Rees-Mogg triggered a fresh Tory snacks row today after he posted a picture of himself enjoying a packet of Walkers crisps, prompting calls for the company to be boycotted.
The Commons Leader said he was a ‘Walkers crisps man or Pringles when I’m feeling extravagant’ as he waded into a rumbling social media war over which products Conservative MPs use.
His intervention comes after Chancellor Rishi Sunak was photographed with a bag of Yorkshire Tea bags, sparking left-wing fury on Twitter and demands for people not to use them.
That row prompted Yorkshire Tea’s social media team to ask people to ‘try to be kind’ after they received a torrent of online abuse.
Mr Rees-Mogg jumped into the debate today as he tweeted a photograph of himself sat at his desk in Parliament with a packet of crisps.
He said: ‘I can reassure the manufacturers of artisan crisps that they are in no danger, in fact I am a Walker’s crisps man or Pringles when I’m feeling extravagant.’
Jacob Rees-Mogg today sparked a fresh Twitter row about which products Tory MPs use as he tweeted a picture of himself enjoying a bag of Walkers crisps
Some social media users accused Mr Rees-Mogg, pictured in Downing Street yesterday, of staging the crisps photo
The Commons Leader was responding to an article on The Grocer website which set out what companies should do if there has been a social media backlash against their product.
The article sets out a hypothetical scenario of Mr Rees-Mogg ‘reclining in the Commons, stuffing his face with a bag of your ethically-sourced crisps’.
It suggests that should a call for a boycott of the product then follow, the company should respond with humour and humanise itself by pointing out it is a real person responding to hate-filled messages online.
One user responded to Mr Rees-Mogg’s tweet by stating: ‘That’s it, I am BOYCOTTING Walkers crisps now!’