Direct Line to axe 800 jobs as customers increasingly move online

Direct Line to axe 800 jobs as customers increasingly move online

Insurance firm Direct Line has confirmed it is to cut 800 jobs as a response to the growing prevalence of customers interacting with the firm online. 

The cuts by the company, which also owns the Churchill and Green Flag brands, will affect almost 7 per cent of its 11,000 workforce. 

Sky News reported earlier today that the company was looking to economise its operations and will inform staff today about where the job losses will take place.

According to the broadcaster, Direct Line was looking to close one of its sites in two years’ time, while a second will be dramatically downsized. 

It also said that around a thousand employees based at its Bromley headquarters are expected to have their jobs changed to integrate ‘agile working.’ 

The Green Flag brand owner announced last November that it was looking to save £60million in costs in 2019 and 2020 in order to become more efficient.

Today’s announcement comes exactly a year after Penny James was named the new chief executive of the firm’s parent company, the Direct Line Insurance Group.

The former chief financial officer of Direct Line was the first female head of a financial services business on the FTSE 100. She was the seventh female chief executive of a firm on the blue-chip index. It has since fallen to the FTSE 250 Index. 

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